Paid Media Campaign Manager

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience - and deliver improved retention, engagement, satisfaction, and results for learners of all ages - in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns - and by doing so, we will help improve human potential globally.

**Job Summary**:
**How You Will Make an Impact**:

- Lead the strategy, execution & optimization Paid Search (Google Ads) campaigns for the North American & international markets.
- Manage your campaigns forecast & media spend projections
- Work closely with web to improve paid traffic conversion rates and optimize post-click experience to maximize performance
- Monitor effectiveness and research ROI opportunities, making recommendations for improvement, developing, and implementing corresponding solutions
- Regular reporting and communication of paid search channels and
- Support strategy and management of LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social specialists)
- Report success metrics and provide insights & recommendations on paid search & paid social performance
- Support with project management for global paid social campaigns
- Support A/B testing content and creative. Having a deep understanding of paid channel best practices and giving feedback where required.
- Work with the central marketing team to translate the global digital strategy through campaign management so that your marketing colleagues and external agencies can support on execution
- Assist with project and resource planning where required
- Work with web, SEO & content team to feedback keyword insights & findings

**What You’ll Bring to the Role**:

- 3-4 Years hands-on experience managing Paid Search and/or Paid Social Campaigns across Google Ads & LinkedIn Ads
- Experience with managing paid search budget of over $200,000
- Experience running multiple ad accounts and different regions
- Experience working in SaaS and/or B2B verticals is preferred
- Ability to work cross functionally paid social, web, content & SEO teams.
- Experience with tracking technologies including Google Tag Manager
- Strong knowledge of Google Analytics
- Strong budget management skills
- Ability to create positive external relationships and internal cross-functional stakeholders
- Strong organization skills and project management experience
- Experience working within a fast growing, global company
- Proven team player who is both flexible and adaptable
- Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
- Strong analytical and research skills
- Strong attention to detail

**Location Information**: This position offers the flexibility to work from your home office within Canada or at one of our vibrant office spaces in Kitchener, Toronto, Winnipeg or Vancouver.
- Base Salary Range- $66,000—$80,000 CAD**Why we're awesome**:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L;
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.

**Schedule** Full-time

**Location** Kitchener, Ontario, Remote - Canada, Vancouver, British Columbia, Winnipeg, Manitoba