Marketing Coordinator

**Job Overview**:
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team at Caboo Products. This role is perfect for someone with **1-3 years of experience in the consumer packaged goods (CPG) industry**, who is passionate about sustainability and eager to contribute to a growing company. You’ll play a pivotal role on our small, collaborative marketing team supporting a wide range of initiatives, with an **emphasis on shopper marketing, eCommerce, and marketing operations**.

**Role Responsibilities**:

- Marketing Campaign Coordination_
- Assist in the planning, execution, and analysis of marketing campaigns across channels.
- Coordinate with cross-functional teams (internal and external) to ensure successful execution of marketing campaigns, initiatives, and priorities.
- Support execution of shopper marketing activations and advertising, including digital eCommerce campaigns (e.g., Instacart), point-of-sale materials and in-store promotions.
- Track and report on campaign performance metrics, providing insights and support optimization efforts.
- Digital Marketing_
- Support the day-to-day management of DTC, eCommerce, and digital shopper marketing channels.
- Assist in the development and execution of digital marketing campaigns across various platforms.
- Monitor and analyze performance metrics to provide insights for optimization.
- Collaborate with the marketing team to ensure consistent messaging and brand voice across all digital channels.
- Creative Materials Development_
- Assist in developing creative briefs and coordinating with designers to support execution of marketing assets.
- Support the development, production, and ongoing maintenance of marketing and sales collateral including digital marketing assets, print materials, branded swag, sales tools and sales channel specific materials.
- Ensure all creative materials align with brand guidelines.
- Marketing Administrative Support_
- Coordinate shipments of samples and brand collateral.
- Assist in the planning and execution of trade shows, in-store demos, and other promotional events.
- Support marketing project coordination, helping manage timelines, track deliverables and keep tasks organized.
- Handle invoices and budget tracking for marketing activities.
- Maintain organized records of marketing collateral, contracts, and assets.

**Requirements**:

- Degree in marketing, communications, or a related field.
- 1 -3 years of marketing experience (CPG industry preferred).
- Strong written and verbal communication skills.
- Highly organized and detail-oriented; able to manage multiple projects at once.
- Ability to track and summarize marketing performance metrics to support team reporting and decision making.
- Ability to work effectively in a remote environment.
- Passion for sustainability and alignment with Caboo’s mission to protect forests.

**Preferred Qualifications**:

- Experience supporting shopper marketing programs, including digital shopper media and retailer-specific activations.
- Experience executing or supporting campaigns across digital and retail marketing channels.
- Familiarity with maintaining sales tools such as sell sheets and presentations.
- Experience working with Shopify or similar eCommerce platforms.
- Exposure to marketing tools such as Klaviyo, Google Analytics, Meta ads manager.

**What We Offer**:

- The opportunity to grow with a successful, mission-driven company.
- Competitive benefits package.

**Notes**:

- This is a hybrid role, reporting into our office in Vancouver, BC once per week.
- Duties for this role are not limited to what is written in this job description.

Pay: $53,000.00-$63,000.00 per year

**Benefits**:

- Extended health care
- Paid time off
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Vancouver, BC V5M 4V8