Growth Category Specialist

**ABOUT NAPIER OUTDOORS**

At Napier Outdoors, we blend innovation with adventure, crafting vehicle camping tents and outdoor gear that bring people closer to nature. As industry leaders, we are committed to pushing the boundaries in everything we do. We believe in fostering a culture of creativity and collaboration, empowering our team to think outside the box as we expand our reach in both established and emerging markets.

If you're driven by a passion for growing brand presence and cultivating strong relationships, and are eager to be part of a fast-growing, adventure-driven team —Napier is the place for you. Join us in our mission to inspire adventurers to embrace the open road, empowering them with the confidence to explore freely and camp wherever their journey leads.

**OPPORTUNITY DESCRIPTION**

Napier is searching for an ambitious, sociable, and strategic-minded individual to join our growing team as Growth Category Strategist. As the Growth Category Strategist, you will play a pivotal role in identifying and pursing new business opportunities to drive revenue growth and expand our presence and market share. You will cultivate relationships with our existing B2B clients, collaborating closely on developing and implementing sales and marketing strategies aimed at fostering growth. This role offers an exciting opportunity to work in the consumer product world within the outdoor and automotive industries.

**WHAT YOU GET TO DO**

**Client Relations**
- **Relationships**: Cultivate relationships and provide exceptional support to B2B clients and marketing partners such as Best Buy, Costco, Bass Pro etc.
- **Category Optimization**: Develop and execute sales & marketing strategies to support growth within the client’s selling channels.
- **eCommerce Marketing Strategies**: Optimize Napier's brand exposure through the client's digital marketing initiatives such as eblasts, social media exposure, PPC advertisements etc.
- **Promotions**: Develop client specific promotional calendars and negotiate price discounts and exposure.
- **Product Listings & Launches**:Ensure clients represent the brand and products correctly by conducting website audits. Work with retailers to update product content. Assist in the development and implementation of new product launches.

**New Business Development**
- **Lead Generation**: Proactively identify and target new B2B sales opportunities through research, networking, and outreach to increase market penetration.
- **Category Growth**:Recruit new retailers to distribute products within the category. Prepare PPL’s, RFQ’s, client proposals, presentations, and other documentation. Negotiate terms and agreements. Launch products within the new retail channel.
- **Market Intelligence**: Stay informed about industry trends, competitor activities, and market development to identify opportunities for growth
- **Campaigns**:Develop cross-promotional campaigns with associated companies.
- **Reporting**:Create analytical reports such as product trending, channel penetration, market trends, competitor analysis etc.

Please note that this position is office-based, with mínimal travel requirements.

**WHAT YOU NEED**
- Previous experience in sales or marketing, preferably in consumer goods
- Proven track record in driving market growth
- Strong interpersonal and communication skill, with the ability to articulate value propositions.
- Self-motivated, results-oriented, and able to thrive in a fast-past, entrepreneurial environment.
- Bachelor’s degree or Diploma in Business or marketing.

**WHY NAPIER OUTDOORS?**

At Napier, our goal is to empower our team to bring their best selves to work every day, ensuring your feel proud of your contributions when you leave. We achieve this by:

- **Our Culture**: We’re a small but mighty team, drive by hard work, teamwork, passion, and integrity. Honestly is our policy, entrepreneurship is in our DNA, and we’re as tight-knit as family.
- **Innovative and Dynamic Environment**: We take pride in fostering a workplace that thrives on innovation and dynamism, encouraging creativity and forward-thinking at every level. Here, you’ll have the freedom to explore new ideas, challenge the status quo and push the boundaries of what’s possible in our industries.
- **Collaborative Culture**: Our culture is built on collaboration and teamwork, where diverse perspectives lead to better solutions. With our open-concept office, and open communication policies, you can collaborate effectively and build meaningful relationships with your team members. Our team-oriented environment promotes collaboration at all levels, ensuring everyone’s voice is heard and valued.
- **Making a Difference**: Your contributions will have a meaningful impact on Napier’s growth, directly contributing to shaping the future of Napier and our products. We celebrate successes together, recognizing the hard work and achievements of our employees. Whether it's hitting milestones, launching inn