Marketing & Leasing Manager

3 days ago

Winnipeg, Canada Forthright Properties Full time

Established in 2011, Forthright Properties is a dynamic and rapidly growing professional property management company with a head office located in Winnipeg. With properties located across Manitoba & Winnipeg, we believe everyone should have a clean, attractive, and safe place to call home.

**Summary**

The Marketing & Leasing Manager will oversee traditional and digital advertising efforts across several platforms. This position will implement the organization’s strategic plan for the department, manage the marketing budget, set/manage internal KPIs, liaise with the Executive team and collaborate with the Managers of other departments. This is a leadership position requiring strategic insight, data-driven decision-making, and a strong understanding of the rental property market.

**Responsibilities**:

- Ensure adherence to KPIs, with a focus on days on market, revenue growth, vacancy loss, cost per lease, conversion rates and tenant acquisition cost.
- Optimize digital advertising across various platforms, ensuring high visibility and engagement.
- Oversee Leasing team to ensure procedures are followed efficiently, audit inquiry responses to ensure timely and appropriate communication, review performance.
- Oversee market research and competitive analysis to identify trends and opportunities while ensuring marketing campaigns are effectively meeting the needs of the company.
- Manage the marketing budget, ensuring cost-effective allocation of resources.
- Monitor, analyze and report on performance metrics, using data to drive continuous improvement.
- Collaborate with cross-functional teams to create seamless tenant experiences.
- Stay current on industry trends and advancements in digital marketing to ensure our strategies remain competitive.
- Collaborate with other departments to ensure consistency in branding is used.
- Create and execute strong lease-up campaigns in order to achieve occupancy goals at date of building possession.
- Assist in the preparation and execution of property turnovers, as it relates to the marketing and leasing department.
- Ensure accuracy of website content, and oversee or execute updates including rent prices, promotions and availabilities.
- Create strong relationships with external advertising agencies and vendors to ensure product consistency and quality while meeting budgetary requirements.
- Oversee the creation of all marketing materials including digital content.
- Review and approve time off requests, conduct performance reviews, monthly expense audits, complete on/off boarding, and submit payroll bonuses for the team.
- Ensure appropriate training and development among team members.
- Partake in over-arching organizational projects.

**Qualifications & Skills**
- Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations or related field; MBA is an asset.
- Proven experience in a marketing or leasing leadership role, preferably in the property management industry.
- Understanding of marketing software programs and tools.
- Proficiency in data analysis and performance metrics.
- Strong problem-solving ability, including metrics-driven thinking.
- Excellent leadership and team management skills.
- Strong verbal and written communication skills.
- Experience with property management ERP an asset.

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