Social Media Specialist/marketing

3 days ago


Richmond, Canada Rome station Full time

**Join Rome Station | Luxury Resale**

Founded in 2011, Rome Station is Canada’s leading Hermès-focused luxury resale. We carry one of the largest in-stock Hermès collections nationwide and provide clients with a no-waitlist, no-pre-spend shopping experience. Our services include sales, buyouts, consignment, and expert authentication, serving top collectors across Vancouver and worldwide.

Rome Station is seeking a creative, strategic, and highly organized Social Media Specialist to lead our digital brand presence. This role requires strong storytelling ability, a polished understanding of luxury aesthetics, and the capability to deliver content that resonates with discerning, high-end clients.

**Responsibilities**:

- Develop and manage monthly brand and content strategies across Instagram, TikTok, YouTube, and Red
- Conduct competitor analysis, audience insights, and trend research to guide brand positioning
- Build and execute content pillars and campaign calendars
- Create compelling short-form content (filming, editing, publishing) aligned with brand tone
- Write high-quality captions, hooks, hashtag and on-brand messaging intentionally
- Use data analytics to evaluate performance and optimize strategy
- Work with the team on new product launches, seasonal campaigns, brand storytelling, and promotional initiatives
- Maintain consistent brand voice, visual direction, and luxury aesthetic across all channels

**Qualifications**:

- Minimum 2 years of brand management, social media strategy, or content marketing experience in fashion, beauty, luxury, or lifestyle
- Strong English writing ability and mastery of brand voice
- Ability to independently create a full content plan, not just individual posts
- Skilled in competitive research, social trends, and strategic positioning
- Experience with photo and video editing tools (e.g., Adobe Creative Suite, Canva)

Passion for luxury fashion, influencer or content creator experience is a strong plus.

**How to Apply**

**Job Types**: Full-time, Part-time

Pay: $21.00-$28.00 per hour

Application question(s):

- Can you share a link to your portfolio or examples of social media content you have created (Instagram, TikTok, YouTube)
- Comfortable self modelling luxury content on social media?

**Experience**:

- social media management/content creation: 1 year (required)

**Language**:

- Mandarin (preferred)

**Location**:

- Richmond, BC (required)

Work Location: In person



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