Creative Strategist, Music

5 days ago

Calgary, Canada RHEI CREATIONS USA INC Full time

**Position: Creative Strategist, Music & YouTube**

**About RHEI**:
RHEI is a creator economy company advancing the industry by helping creators, media companies and brands find success through digital content. We provide end-to-end solutions to help creators and media companies grow their audiences and revenue, while helping brands connect to hard-to-reach digital fans. Our proprietary technologies leverage generative AI, machine learning, digital signal processing and big data to power our platform and ecosystem, and we are the largest multi-vertical video publisher in the world, reaching tens of billions of monthly views and over 600 million monthly uniques.

**About the role**:
At RHEI, we're redefining how music connects with audiences in the digital world. As we grow, we’re looking for a **Creative Strategist** who will bring music channels to life—turning data and trends into unforgettable YouTube experiences. You’ll be the driving force behind the creative vision for client launches, and a strategic partner in shaping RHEI’s brand presence across music and digital culture.

As RHEI is a high growth company, you should enjoy working in an entrepreneurial, high change environment. RHEI has a remote work model which offers the best work life balance.

**Key Responsibilities**:
**CLIENT STRATEGY & PROJECT EXECUTION**
- Partner with the Director of Music Partnerships to execute channel growth strategies for enterprise music clients.
- Own the day-to-day management of channel launches and creative deliverables.
- Lead the execution for smaller-tier or productized clients—keeping timelines tight and communication clear.
- Track deadlines, ensure high-touch delivery, and troubleshoot quickly when needed.

**YOUTUBE & CREATIVE BRANDING**
- Conceptualize compelling YouTube channel strategies rooted in genre trends, audience behavior, and competitive insights.
- Develop moodboards, channel personas, and creative briefs that translate into powerful, distinct brand identities.
- Work closely with the design team to develop visual assets, backgrounds, branding kits, and templates for client content.
- Stay ahead of the curve on YouTube best practices, music culture shifts, and digital design trends.

**BUSINESS DEVELOPMENT SUPPORT**
- Create polished, visually compelling sales materials: pitch decks, case studies, award submissions, and creative one-pagers.
- Help position RHEI as a leader in music-forward digital strategy through award submissions and industry recognition (2-3/year).
- Support marketing and sales with creative examples and concept storytelling.

**CROSS-FUNCTIONAL TEAMWORK**
- Align with internal teams across design, production, and partnerships to ensure flawless execution and consistency.
- Act as the connective tissue across departments, ensuring creative vision aligns with overall strategy and execution.

**Key Requirements**:

- 3-5+ years in creative strategy, content marketing, or music/digital media
- Proven track record of YouTube content ideation, branding, or growth
- Excellent visual presentation and communication skills
- Strong understanding of the creator economy, music culture, and fan engagement
- Experience with moodboarding tools (Pinterest, Milanote, etc.), design collaboration (Figma), and video production workflows a plus

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