General Manager – SAMI

Job Description This is a remote position. Job Title:       General Manager – SAMI (AI Marketing Platform) Location:       Remote / Vancouver-based preferred Company:      Estoras Group – SAMI Division Type:             Contract Website:       https://www.samidigital.com/ About SAMISAMI is evolving into SAMI 3.0 – a unified platform and services model that helps businesses design, build, and operate AI-powered marketing and sales stacks. Think of us as “AI arbitrage for marketing”: we help clients turn messy tools, ad spend, and data into profitable, automated, and measurable growth systems. SAMI sits inside the Estoras ecosystem, alongside a growing portfolio of companies in marketing, automation, tech, and field services. You’ll be stepping into a role with real autonomy, access to shared services, and a clear mandate to build something big. The RoleWe’re looking for a General Manager to take full ownership of SAMI’s growth and operations.You’ll be the person who: Turns the SAMI 3.0 vision into a real business machine: products, services, processes, team. Leads strategy, delivery, and financial performance. Works with founders and other GMs to position SAMI as the AI backbone for marketing and sales across the group and for external clients. This is a mix of operator, builder, and strategist. You should be as comfortable in client meetings as you are reviewing margins, shaping offers, and refining the delivery model.What You’ll Own1. Strategy & Growth Refine and execute the SAMI 3.0 roadmap – platform + services focused on AI-driven marketing and sales stacks. Define clear offers and packages (audits, build-outs, ongoing optimization, AI arbitrage programs, etc.). Build and manage a sales pipeline with the Estoras team: discovery calls, proposals, close, renewals. 2. Product & Service Design Turn abstract ideas like “AI arbitrage” into concrete, repeatable services: e.g., stack audits, AI-assisted lead-gen engines, automated reporting, AI copilots for sales/marketing teams. Work with technical and marketing specialists to build playbooks, SOPs, and templates that scale. Help guide the development of SAMI’s internal tools, dashboards, and frameworks. 3. Delivery & Operations Own P&L for SAMI – track revenue, gross margin, utilization, and capacity. Ensure client work is delivered on time, on budget, and with real business outcomes, not just deliverables. Build and improve processes for planning, resourcing, quality control, and client communication. RequirementsYou Might Be a Fit If You: Have 5–10+ years in a leadership role (GM, Director, Head of, or similar) in: Marketing / growth agency, SaaS / tech company, or Consulting / digital transformation. Understand modern marketing stacks (CRM, MA platforms, analytics, ad platforms, CDPs, etc.) and how they fit together. Have real exposure to AI in marketing/sales: Prompting and workflows with tools like ChatGPT, Claude, Jasper, etc. Basic familiarity with APIs, automations, or LLM-powered tools. Are comfortable with numbers and accountability: P&L, pricing, margin, utilization, targets. Have built or led teams and processes – hiring, mentoring, setting expectations, and improving how work gets done. Can move between big-picture strategy and roll-up-your-sleeves execution without drama. Communicate clearly, directly, and kindly. You’re not afraid of candid conversations and tough decisions. Nice-to-Have Superpowers Experience with agency-to-platform or services-to-product transformations. Background with tools like Zoho, HubSpot, Salesforce, Make/Zapier, Segment, GA4, Looker/Data Studio, etc. Experience pricing and running retainers, sprints, or outcome-based engagements. A track record of experimenting (A/B testing, pilots, MVPs) and then systemizing what works. BenefitsWhat We OfferWe’re building companies where people actually want to work: Transparent compensation with a clear logic behind pay. Equity / ESOP potential – as SAMI grows, you share in the upside. Remote-first flexibility – work from anywhere, with outcome-based accountability. A growing ecosystem of sibling companies (marketing, automation, tech, field services) to learn from and collaborate with. A culture based on: Ownership: see problems, solve them, ship value. Candour: say the hard thing early, grounded in facts. Craft: document, automate, and scale what works. Shared wins: when we land big deals, we celebrate and benefit together. RequirementsSpecifically, you must have: 1. Ten years’ experience, managing a global digital agency, with focus on the US market 2. The ability to immediately drive business directly via personal relationships with major brands located in the US market 3. Experience growing a business, agency or consulting practice in the US market 4. Ten years’ extensive management experience, including global operational experience 5. Ten years’ Enterprise-level sales experience 6. Experience as a seasoned entrepreneur, with real world success 7. At least three work references who can speak to your possessing the skills we seek Key Responsibilities: Business Development: Lead business development with responsibility for proactively growing and developing new business opportunities. 75% of your job will be a direct sales to key accounts you will bring to the agency Grow and expand business in the USA. Archive operates globally, however the focus in 2023 is on the US market Business Acumen: Effectively manage a P&L and forecast growth to deliver on financial commitments Strategic Counsel: Utilize senior/executive level marketing experience to lead billable client engagements and provide strategic counsel to growing multi-national clients Driving Execution: translate goals into operational reality: break down strategic priorities or business initiatives into key tasks and identify accountabilities. Align resources to ensure effective implementation and delivery of required results Creativity/Innovation: Stay ahead of industry trends: Constantly look for new solutions to customers’ challenges, being aware of innovations and finding ways to leverage them. Key Skills to be demonstrated: Business Builder - The GM is experienced business builder. The GM is skilled at leading business development efforts and excels in scaling agency type of business. The main expectation will be to drive growth by 2X every year for next 3 years. Client Management - The GM is highly proficient at large scale client management with global responsibilities. You are responsible for developing and maintaining strong relationships with clients while demonstrating an understanding of their unique business needs. You will drive new business and develop existing clients. Data driven marketing experience - The GM has a reputation as an industry influencer and driver. You are someone who has a strong point of view on data driven marketing strategy and shares this viewpoint through articles, blogs and speaking engagements. Experienced in hiring and developing staff and building high performing teams and managing them in a distributed work environment. Must be able to travel globally, and make frequent trips to Vancouver, BC.