SEO Director

2 weeks ago

Mississauga, Canada Somewhere Full time

SEO Director About Us:  We are the world's largest independent Shopify design and development partner, formed by the union of two industry leaders. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers in our industry, we're inspired to write, break, and re-write the rules for a new generation of commerce. Having launched over 300 sites on Shopify, we're proud to be a trusted long-term growth partner for some of the most prominent brands in ecommerce, spanning all industries and verticals. We're seeking an ambitious SEO expert to build our company's SEO practice from the ground up. This is a unique opportunity to establish and lead a new department while working with world-class ecommerce brands on the Shopify platform. You'll be at the forefront of next-generation SEO, including AI-powered strategies and Generative Engine Optimization (GEO). Responsibilities: - Client SEO Development Develop our comprehensive SEO offering for our ecommerce clients using Shopify. Create Generative Engine Optimization (GEO) services using cutting-edge technology to improve brand discovery in AI tools. Communicate SEO requirements to project teams for seamless implementation. Conduct regular client site reviews to track performance and identify optimization opportunities. - Business Development & Education Build compelling sales approaches for our SEO offerings. Educate the team on SEO best practices to support sales cycles and ongoing projects. - Company Site Content & Strategy Execution Own SEO strategy for our company site, including: Content recommendations focused on pillar keywords and gated content. Monitor and analyze site performance to provide regular reports and recommendations for optimization. Development and execution of "Shopify News" content strategy. Execute advanced backlink strategies, including high-quality and .edu link acquisition. - Content Strategy Define SEO-driven content strategies focused on pillar topics, long-tail keywords, and emerging search behavior. Collaborate with writers, agencies, and partners to produce and amplify high-impact content. Lead third-party content placement and backlink strategies to build authority and visibility. Track and analyze content performance using UTM parameters and SEO analytics tools. Skills & Experience: - Essential Qualifications Proven SEO expertise with demonstrable results. Eager and ambitious mindset to build our SEO practice from the ground up. Capable and scrappy approach. Proficiency with existing SEO reporting technology and tools like Google Search Console, SEMrush, Google Keyword Planner, and Google Analytics. Interest and/or experience with AI applications in SEO, particularly Generative Engine Optimization (GEO). - Ideal Candidate Profile Self-starter who thrives in building new initiatives. Strong communication skills for cross-team collaboration. Experience working with ecommerce brands (Shopify experience a plus). Passion for staying ahead of SEO trends and algorithm changes. Remote-First Work Environment This is a remote-first position with team members across the globe. We believe in providing direct access to expertise regardless of location, ensuring flexibility while maintaining collaboration and results.

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