Digital Marketer

7 days ago

Sherwood Park, Canada L'OCA Full time

Job Description About UsWe’re a creative, fast-paced team obsessed with delivering measurable results. Our mission? To build unforgettable campaigns that drive clicks, conversions, and—most importantly—foot traffic into our store.What You’ll DoPlan, build, and optimize paid ad campaigns across platforms like Meta, Google, and TikTok to increase trafficMonitor campaign performance daily, analyze data, and adjust strategies to maximize ROICollaborate with the marketing team to produce effective, conversion-focused creativeDevelop and manage campaign budgets, forecasts, and reporting dashboardsInterpret data and generate actionable insights to continuously improve campaign performanceStay on top of industry trends, platform updates, and new strategiesRun A/B tests on creative and copy, using results to inform ongoing optimizationWhat You Bring2+ years of experience running paid digital campaignsProven track record in analyzing data to optimize performance and guide decision-makingHands-on experience managing performance marketing budgetsStrong knowledge of Meta Ads Manager, Google Ads, and other major platformsProficiency with analytics tools like Google Analytics, including setup and management of tags, triggers, and variables in Google Tag ManagerExperience setting up and managing Meta PixelsCreative thinking with a strong grasp of ad copy, CTA strategy, and audience targetingAbility to thrive in a fast-moving, team-oriented environmentNice to HaveExperience in e-commerce, food/hospitality, or grocery/retail industriesFamiliarity with Klaviyo, Shopify, or similar platformsCertification in Google Ads or Meta Blueprint L’OCA Quality Market is an emerging specialty grocer and gourmet food retailer in Canada whose purpose is to “Spread the Love” by delivering a world-class food experience. Our core values are Quality, Scratch, Theatre, Service, and Love. Each location is comprised of a full artisanal market experience, including full-service restaurant(s), where traditional artisanal craftsmanship and service on the front end meets new world technology and innovation on the back end. A revolutionary purchasing and org structure, supported by custom technology, allows us to leverage efficiency across the business unit to drive scratch perishable production, massive prepared foods selection, full carcass meat programs, and world class service in a cost-effective format. There is also a special place in our hearts for quality local and Canadian products and we aim to deliver positive change to the food chain through a focus on local sourcing and private label partnerships. We are currently laying the groundwork for a national chain focused initially on western Canada. Our first location is 48k square feet, and located in Sherwood Park, Alberta.

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