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Senior Advisor, Communications and Marketing
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Job DescriptionThe Senior Advisor, Communications and Marketing will be responsible for planning, developing and implementing high-quality communications and marketing strategies that align with Michener's goals and priorities. As an integral part of the Communications team, this Senior Advisor will lead a full scope of communication and marketing activities for our academic programs and corporate projects within the organization.Working within a dynamic Communications team, the Senior Advisor will apply their expertise to independently develop and execute communications plans consistent with Michener's strategic plan. As a communications and project-management expert, the Senior Advisor will plan detailed communications and marketing strategies in a variety of areas, including internal communications and external marketing, digital marketing, social media and content marketing. The ideal candidate will be an excellent writer, strong project manager and have experience working closely with leadership.The Senior Advisor, Communications and Marketing reports to the Strategic Advisor, Communications & Marketing and works alongside other advisors to support the department and institution needs.Responsibilities:Act as a communications business partner, consultant and subject-matter expert while managing communications and marketing for Michener's applied health academic programsLead internal communications for the organization including town halls and acting as managing editor of Michener's bi-weekly internal newsletterDevelop and deliver core communication materials, such as communications plans, key messages for both print and digital channels, reports, annual publications, and presentationsResearch, write and edit engaging and compelling articles, and social media content that advance Michener's storytellingOversee and support corporate communication campaignsBuild strong relationships with stakeholders, including staff, faculty, students and leadership to gather relevant content and drive communications activitiesProvide a full range of communications support for issues management, event planning, event speech and script writing (including but not limited to Michener's convocation, student awards ceremony and staff awards), crisis communicationsUpdate Michener's website content as neededManage Michener's social media channelsWork within the brand guidelines and writing style guide to champion the brand, ensuring quality and consistencyCollaborate closely with web, digital and design leads (both in-house and external suppliers) for communications and marketing projectsProvide crisis communication and issues management support in the event of an emergencyOther duties as assignedQualificationsEducation and ExperienceUndergraduate degree in Communications, Public Relations or equivalentA minimum of 5-7 years of progressive experience in communications and marketingExperience in healthcare and/or post-secondary education industry is an assetKnowledge, Skills, & AbilitiesStrong knowledge and experience managing and creating marketing campaigns and plansStrong project-management and leadership skillsProficient in WordPress and updating website contentExcellent communication and interpersonal skills with the ability to build collaborative working relationships with staff, faculty, students and leadershipBrings strategic thinking to cross-functional initiatives that advance organizational prioritiesSuperior writing skills for communication vehicles and content marketingProven ability to multi-task and have good organizational and time-management skillsProven ability in providing strategic advice and guidance to senior managementStrong customer-service orientation and demonstrated ability to work collaboratively within the teamSkilled in using social media in a corporate environmentProven ability to take initiative and propose new, creative projects to support Michener's academic goalsMeticulous with a commitment to superior quality; thorough knowledge of Canadian Press (CP) styleCommitment to diversity and inclusion with experience creating content with this focusDemonstrated commitment to a healthy and safe workplace for self and others (team members, colleagues and other staff etc.)Willingness to work occasional afterhours or evenings for critical issues or events (e.g. Michener's convocation, student awards)Satisfactory Canadian Police Clearance document required upon hire.Additional InformationClosing Date: Until filled Qualified applicants are invited to submit a detailed resume and cover letter. For further information on The Michener Institute, please visit our website at www.michener.ca.The Michener Institute is publicly funded by the Ministry of health and is a respectful, caring and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity.We offer accommodation for applicants with disabilities during the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted.While we thank all applicants only those selected for an interview will be contacted.
