Senior Digital Analyst

Job DescriptionWhat will you doPartner with product and marketing teams to help define KPIs and success metrics for online portfolios, products and experiences.Validate and maintain analytics tracking across web properties, including public, secure and other website properties.Perform deep-dive analysis to uncover insights and optimization opportunities.Build and maintain dashboards and automated reports to monitor product performance and user engagement using built in dashboard solutions and Tableau.Implement new tagging and tracking requirements, work with engineers on implementation and test new implementations.Query and analyze data in Digital Analytics platforms (Amplitude, Adobe Analytics, Google Analytics) and other data sources such as SnowflakeWhat do you need to succeed?Must-have5+ years of experience in digital analytics or data analysis roles.5+ years of experience using one of major digital analytics platforms (Adobe Analytics, Google Analytics, Amplitude)Experience with Tag Management (Google Tag Manager, Tealium iQ) platforms is a plusExperience designing dashboards and reports in Looker, Tableau and other platformsNice-to-haveStrong hands on experience using SQL to query data.Working knowledge of JavaScript for debugging tagging implementations on digital properties.Solid understanding of web and mobile tracking, cookies, data layers, etc.Experience with CDP systems is a plusExperience in campaign attribution and media tracking.Strong analytical skillsExcellent communication skills and ability to work cross-functionallyWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensationRBCI software tools to boost your productivityLeaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to take on progressively greater accountabilitiesAccess to a variety of job opportunities across business and geographiesJob SkillsA/B Testing, Communication, Content Marketing, Customer Behavior, Detail-Oriented, Digital Analytics, Digital Marketing, Digital Marketing Campaigns, Digital Marketing Platforms, Effectiveness Measurement, Interpersonal Relationship Management, Website AnalyticsAdditional Job DetailsAddress:MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGACity:MississaugaCountry:CanadaWork hours/week:37.5Employment Type:Full timePlatform:INSURANCEJob Type:RegularPay Type:SalariedPosted Date:2025-11-27Application Deadline:2025-12-12Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.