Marketing Manager

Job Description :About us Sun Life hosts a talented team of marketers, process owners, and dreamers within our Client Experience Office We turn raw ideas into real campaigns using a self-contained, self-governing group of experts who crave results. The Growth & Performance Marketing team within Sun Life’s Client Experience Office holds a commitment to deepening its value to the Sun Life organization. We continue to enhance our client acquisition and lead generation capabilities while also supporting and building client engagement experiences for our Insurance Solutions business partnersPosition SummaryThis is an 18-month contract, we’re looking for a Marketing Manager reporting into the Director of Retail Marketing – Insurance. In this role, you will combine strategic thinking with analytical rigour and a genuine curiosity to solve complex problems. You’re driven to understand client behaviours, both spoken and unspoken, and the broader business landscape, bringing insight, collaboration, and strong organizational skills to everything you do. Together, we’ll build the client engagement strategies that will keep Sun Life ahead of the curve and, support the individual life insurance business. This is a wonderful opportunity to gain a deeper understanding of digital marketing and harness your strategic and executional expertise.Preferred skillsStrong owners’ mindset and bias for action; proactively utilize resources to deliver resultsExperience with digital marketing in a direct marketing capacity (email, social media, online ads, push notifications, etc.)Experience with marketing and digital data analytics with the ability to distill meaningful insights and use them to solve problemsAbility to lead cross functional projects and handle multiple priorities on time with excellenceCommunications skills (verbal and written) to effectively deliver complex information or ideas; ability to develop strong relationshipsExperience in progressive copywriting and editing, especially for digital tacticsUniversity or college degree in Marketing, Business or CommunicationsManager), and reporting in TableauFamiliar with working on an agile teamQualificationsMinimum 7 years progressive marketing experienceUniversity or college degree in Marketing, Business or CommunicationsProficiency in building AEM campaignsResponsibilitiesDrive end-to-end delivery, from ideation to execution to analysis, of marketing campaigns in channels such as email, web, mobile, and call centre etc.Translate business asks into marketing strategies. Design Client engagement strategies to solve business problems and achieve business objectives. Drive alignment to strategies through socializing them with key stakeholders and Subject Matter Experts Own the go-to-market strategy for new Sun Life insurance products and initiatives, in an effort to drive business growthProactively identify ways for the business to gain competitive advantage through marketing opportunities including digital solutions, paid and earned mediaCreate a Client journey map by identifying key moments of truths and Client needsDevelop clear, relevant marketing content by collaborating with Copywriters and Designers while ensuring adherence to Sun Life brand guidelines. Manage requests for approval working with Compliance / Legal.Work with Data leads and Data analysts to create impactful target segments for campaigns, understanding Client profiles and selecting relevant criteria. Implement A/B tests for learnings where applicable. Lead in depth reporting on campaign results with a strong focus on insights and action plans. Develop relevant marketing documentation (strategy, briefs, results including metrics and success measures)Collaborate effectively with stakeholders to produce best-in-class effective marketing outputs.Collaborate with agile marketing teams on creative themes, communication strategies and program plans to deploy via electronic, web, print or video media.Build and manage strong relationships with our business partners and stakeholdersContribute to ideation and brainstorming to help build innovative marketing solutions.