Marketing Manager, Proprietary Mass Cards

Job DescriptionWhat is the opportunity? The Cards Marketing team is seeking a passionate and experienced Marketing Manager to support the accelerating growth within the cards business for a 20-month maternity leave contract.In this role you will work closely with a cross-functional team of marketers and business partners to support and implement marketing initiatives to drive acquisition, growth and retention.The ideal candidate thrives in fast-paced environments and is comfortable respectfully challenging the status quo. This marketer will display leadership across functional teams and have the ability to effortlessly navigate a highly matrixed organization to deliver results.What will you do?Execute impactful mass campaigns to support stated business and marketing objectivesBuild trusted and collaborative relationships with functional partners to build an environment of transparency and drive efficiencyShare creative insights and expertise with colleagues and peers to ensure brand consistency and accuracy in marketing and communicationsSupport day to day management of marketing planning and execution, including internal and external partner relationship managementExecute consistent analysis and reporting to help deliver data-led marketing recommendations and drive future marketing strategiesSupport ongoing budget management including estimate & invoice tracking as well as detailed budget reportingWhat do you need to succeed?University Degree; Marketing or Communications5+ years of marketing experience, including experience with Mass campaign development and executionMetrics-driven and results-tracking mindset while executing across digital channelsExperience in development and delivery of business cases and creative briefs and managing creative process and timelines.Experience in developing and launching marketing initiatives, which may include social and content marketing strategies, evergreen campaigns and moreStrong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.Strong ability to work in a collaborative, supportive way in cross-functional teams and across the organizationNice-to-havePrevious marketing experience in the credit card spaceSelf-starter who proactively brings ideas and optimization recommendations to the teamWhat’s in it for you?  We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Leaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob SkillsBrand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product ServicesAdditional Job DetailsAddress:RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity:TorontoCountry:CanadaWork hours/week:37.5Employment Type:Full timePlatform:HUMAN RESOURCES & BMCCJob Type:RegularPay Type:SalariedPosted Date:2025-11-28Application Deadline:2025-12-20Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.