Key Account Manager, Grocery

4 days ago


Toronto, Canada Red Bull Full time

Job DescriptionBusiness Development: Utilizes a strong understanding of relevant Grocery Channels, to source viable “new business” opportunities to expand reach and distribution of Red Bull.Ongoing identification of new customer opportunities, lead generation, sales call preparation, meetings to pitch & close new business.Strong negotiation and sales skills, capable of selling to both field level and regional head officesProvides ongoing account maintenance and regional channel directionBuilds clear, concise, and actionable recaps for Red Bull Canada’s HQ  Sales and Distribution Strategy Development & Execution: Creates ‘best-in-class’ expectations with regards to distribution, visibility, and pricingEnsures new account growth plans & KPI goals are planned out by distributor by channel for each yearManages the monthly results vs sales targets, budget, and ROIWorks with Distribution Managers (DPMs)/Distribution Partners (DPs) and Field teams on all new business opportunities to establish optimal service frequency implementationClear and collaborative planning/communication between Red Bull Canada’s distribution department regarding DSD routes to marketPromotions: Identifies and outlines promotional tactics by customer and initiativeExecutes national and regional promotions across all customersCreates synergies between sales & marketing through coordinated sampling efforts with Field MarketingParticipate in regional team’s 360 planning/marketing direction  Develop and Share Best Practices: Analyze performances, identify optimizations, and build recommendationsTrack and share competitors’ activityCommunicates success that can be replicated by other Retail channel team membersParticipate in monthly/quarterly Grocery Channel program communication to DPMs & DPs, Field teams and Red Bull CanadaAssist DPMs in building DP capabilities across key Grocery Channel customersManages and tracks results monthly for channel specific and external reportingShares best practices with customers in an effort to duplicate success in similar accounts Ways of Working: Builds collaborative business plans with key stakeholders within the Red Bull Canada framework (Insights, Field Marketing, Communications, Digital Marketing, Sport Marketing, Regulatory, eCommerce)Regular business updates and analysis with Director of Multi-ChannelParticipates and drives regional data for distributor meetings in regards to Grocery Channels sales insightsQualificationsMinimum 3-5 years sales experience in Off-Premise/Key Accounts/Business Development/DistributionIn-depth knowledge of the CPG industry and tradeBachelor’s Degree requiredExperience and success in driving new business developmentStrong self-starter who takes initiative and has a real passion to winCreative solutions oriented mindsetExceptional communication skills, including presenting, negotiating, and training abilities.Strong planning and project management competenciesMust be extremely proficient in Microsoft Excel and PowerPointBilingual (English/French) preferred. English-speaking candidate with French as an asset will also be considered. Additional InformationRed Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.



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