Head of eCommerce

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?COMPANY:  Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home. ROLE SUMMARY: The Head of eCommerceis responsible forshaping andleading theexecutionour commercialecommercestrategy,using our brands to create sales resultsthrough 1P and 3Pecommchannels. The role involves overseeing all aspects of our eCommerce business, which has two core pillars: first ismanaging the relationship of our eCommerce partners, building those partnerships to mutual value &growthanddelivering commercialsales and shareresults through awell-plannedand executedgo-to-market strategy. The second issupporting sales regions with theircustomersecommagendas, which supports a wide spectrum of conversations from starting in theecommchannel tosophisticatedcapabilities like digital assortment and digital shelf optimization.This roleis responsible forcreating and executing a robust eCommerce strategy that aligns with our overall business goals, ensuring our online presence reflects the premium quality and unique attributes of our products. Byleveragingindustry insights, advanced digital shelf analytics, and innovative digital solutions, this role aims to maximize onlinesales& share, create unique ways to connect our brands to consumers, and deliver exceptional digital shelf experience. RESPONSIBILITIES: Develop and execute ecommerce strategy to drive growthinecommchannel whilealigningwith businessobjectives. Set and manage KPIs to track performance and success.Analyze financial and digital media data toidentifygrowth opportunities andoptimizecampaigns. Manage and mentor ecommerce team, fostering a high-performance culture.Provide expert thought leadership to sales regions, supporting their key customers’ ecommercepriorities. Coordinate with cross-functional teams, including our brand marketingand brand activationteam, to ensure cohesiveand creativeexecution of brand initiatives. Manage and bring to growth relationship withecommercepartners like Uber,DoorDashand Instacart.Develop and manage the ecommerce budget and other resources, ensuring efficient resource allocation.Conduct financial analysis to support decision making and planning. EXPERIENCE & QUALIFICATONS:Minimum 5 to 8 years’ experience in business development, CPGsalesand/or eCommerce management Proventrack recordof driving significant online sales growth & managing successful digital platforms, both 3P party and owned 1P.Strong understanding of digital marketing and media strategies, media measurement, and digital creative excellence.Excellent leadership, communication & interpersonal skills, with the ability to collaborate effectively with diverse teams.Proficiencyin eCommerce measurement tools (CommerceIQ), analytics tools (e.g. Google Analytics), and CRM systems.Data-driven mindset with strong analytical and problem-solving abilities. P&L management, financialresultsand commercial strategy.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.WHY LABATT:  As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. EQUAL OPPORTUNITY EMPLOYER At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.