Social Media Manager

4 weeks ago

St Catharines, Canada Right Time Group of Companies Full time
Are you passionate about social media? Are you creative and enjoy developing engaging social content that drives results? If you’re looking to grow your experience, test and try new and emerging tactics, we want to hear from you The Right Time Group of Companies is seeking a creative and experienced social media manager to join our team.

The ideal candidate will be responsible for leading our social media strategy across various platforms. You will play a key role in enhancing brand awareness, driving traffic, and generating leads through engaging content and effective campaigns. This is a “hands-on” role where you will be responsible for developing strategies, creative concepts through to execution working closely with our videographer/digital content creator and agency partners.

This role requires a strong understanding of various social media channels, graphic design skills, and the ability to analyze performance metrics to optimize content.

Responsibilities

  • Develop and implement comprehensive social media strategies across multiple platforms including Facebook, Instagram, Tik Tok and YouTube.
  • Create engaging content that aligns with brand messaging, complementing our existing strategies and resonating with our target audiences.
  • Collaborate with internal team members and external agency partners to develop and execute promotional content strategies that support our business goals.
  • Design visually appealing content using Adobe Creative Suite / Canva.
  • Actively participate in the planning and storyboarding of video content for various digital platforms.
  • Monitor social media trends, tools, and applications to ensure our brands remain relevant and competitive.
  • Monitor and manage online reviews, feedback, and overall presence to maintain a positive brand image.
  • Oversee social media leads and collaborate with Customer Care management team to ensure all are actioned and responded to.
  • Collaborate with the Marketing team to integrate promotional social media campaigns into organic content.
  • Analyze performance metrics using Google Analytics, native social media platform tools and other tools to measure success and inform future strategies.
  • Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
  • Stay updated on industry trends in social media and advertising to leverage new opportunities for growth.

Qualifications

  • Proven experience as a social media manager or similar role in managing social media platforms for multiple brands or businesses.
  • Strong passion for creating visual content on social media and intermediate knowledge of graphic tools (ie. Adobe Creative Suite, Canva) and graphic design principles.
  • Excellent copywriting skills with a keen eye for detail in proofreading content.
  • Ability to analyze data and translate insights into actionable strategies.
  • Creative mindset with the ability to think outside the box when developing campaigns.
  • Home services marketing experience a plus.
  • Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
  • Must live in Greater Toronto Area or Hamilton Area
  • Driver’s license and access to reliable, insured vehicle are required for this position.
  • You may be required to travel to branch locations within GTHA

Work Environment

  • This role may require availability outside of traditional office hours to meet project deadlines or to collaborate with team members in different time zones.

Benefits

  • Job Type: full-time, hybrid-remote.
  • Extended health care.
  • Dental care.
  • Vision care.
  • Disability insurance.
  • Life insurance.
  • RRSP matching program.

Please include a portfolio link showing relevant work.

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