Brand and Innovation Manager

3 days ago

Mississauga, Canada WK Kellogg Co Full time

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 118 years ago. We are passionate about making nutritious foods, creating social connectivity, and respecting natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

Bring your hunger to learn and succeed in Marketing, and together we will shape a stronger future for our company and your career

In this unique role as a Brand and Innovation Manager you will be responsible for leading a range of brand building and innovation initiatives. This will include:

  • Leading innovation on our taste-led power brands such as Froot Loops and Frosted Flakes from insight through execution
  • Developing and/or adapting multi-brand category driving communication and initiatives
  • Trailblazing our multi-cultural marketing efforts with South Asian and Chinese consumers

We’re looking for someone that is naturally curious and is a self-starter and problem solver. Someone that is capable of leading and motivating teams in a collaborative style consistent with our company beliefs and behaviors.

This is a Hybrid role that requires the incumbent to be in the Mississauga head office on average 3 days a week.

WORKING RELATIONSHIPS
  • Reports directly to Head of Marketing
  • Member of Marketing Function
  • Works collaboratively with other internal cross-functions: Sales, Finance, Wellbeing & Regulatory, Legal, Supply Chain, and Research & Development
  • Works collaboratively with external partners: Lead advertising, media, research, PR and design agencies
HERE’S A TASTE OF WHAT YOU’LL BE DOING
  • Develop local ground-up or adapt winning ideas through Kellogg proprietary Integrated Connections Planning process to develop a new (or lead a current) campaign or multi-brand Idea
  • Lead development of and translate the portfolio category strategies into compelling business briefs, grounded in consumer insights, and working with agency teams to develop, execute and track a Full Funnel Marketing Communications plans that deliver against aligned goals, objectives, and strategies
  • Develop a sustainable brand pipeline of innovations and renovations to help unlock growth on the taste-led cereal portfolio
  • Lead cross-functional projects that improve the business both short and long term such as reformulations, packaging changes, format adjustments, and innovations through leading cross functional teams
  • Create distinctive packaging that optimizes the innovation idea within brand guardrails and build compelling sell-in stories to secure innovation listings with retailers
  • Lead research initiatives that identify insights, validate and optimize ideas, determine size of prize and support internal and external sell in
  • Drive development, commercial alignment, and execution with excellence across multi-brand, multi-cultural and innovation programs
  • Strategic direction, execution and evaluation of consumer-facing brand assets and experience plans, with involvement from Head of Marketing
  • Project management of all commercial efforts to drive consumer or shopper demand
  • Management of individual brand building budgets and supply chain demand alignment
  • Ongoing business reporting / tracking to identify trends and actions
  • Help to build a winning consumer curious and commercial-minded culture by actively contributing to the thriving culture
  • Positively contribute towards increasing the cohesiveness of the Marketing group/Company and taking personal accountability to help raise its effectiveness
YOUR RECIPE FOR SUCCESS
  • University undergraduate degree with a focus on business and marketing or equivalent work experience
  • 3–5-year industry marketing experience, ideally in consumer packaged goods
  • Experience in strategy development, leading innovation development and creative campaign development
  • Knows how to effectively manage creative and other agencies
  • Excellent communication and persuasion skills, combined with strong leadership and interpersonal skills
  • Strong critical thinking, analytical, organizational and time management skills
  • Strong familiarity with AC Nielsen to assess business drivers and drains
ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional, and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com.

WK Kellogg Co is proud to offer industry competitive benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information

If we can help you with a reasonable accommodation throughout the application or hiring process, please email Recruitment@wkkellogg.com

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Let’s create gr-r-reat days,

WK Kellogg Co Recruitment

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