Customer Relationship Management Specialist

1 month ago


Toronto, Ontario, Canada Pala Interactive Full time
Job Title: Customer Relationship Management Specialist

About the Role:

We are seeking a talented CRM Specialist to join our team at Pala Interactive. As a CRM Specialist, you will play a crucial role in defining and creating highly engaging content utilizing all the retention channels available through email, onsite content, push & promotions.

Responsibilities:

- Develop and implement email marketing templates and content in alignment with marketing strategy and objectives, ensuring timely delivery, accuracy, and adherence to best practices.
- The technical setup and testing of promotional/bonus campaigns
- Managing the day-to-day content/appearance of our website and apps.
- Keen eye for marketing designs
- Ensuring builds are mobile-responsive, visually appealing, and optimized for deliverability.
- Conducting A/B tests to optimize email performance, including subject lines, calls to action, and content variations.
- Providing insights and recommendations for improving emails and other content channels.
- Collaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization.
- Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.

Requirements:

- Good overall knowledge of CRM and/or marketing campaigns with at least 2-3 years of experience in marketing communications.
- Excellent written and verbal skills in English with strong attention to detail.
- i Gaming experience is not required, however you should have a good understanding of how the i Gaming industry works.
- An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo.
- Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.

What We Offer:

- Competitive salary and benefits package
- A dynamic and fast-paced work environment
- Opportunities for career growth and advancement
- A supportive team culture and opportunities to work on exciting and impactful projects

Benefits:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site childcare
- On-site gym
- Underground parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care

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