Marketing Automation Strategist

1 week ago


Old Toronto, Canada Borealedu Full time

Boreal Education, a pioneering EdTech company in Canada, is seeking an experienced Data-Driven Marketing Leader to join its team. With a strong focus on driving student enrollment and engagement, this role plays a crucial part in enhancing the company's digital marketing efforts.

The Opportunity

As the Manager of Marketing Automation, you will lead the development and execution of effective marketing automation strategies across various channels, including email and text campaigns. Leveraging expertise in marketing technology and analytics, you will optimize our digital marketing initiatives to improve overall marketing effectiveness.

  • You will make a significant impact by creating and implementing automated marketing campaigns that engage students at optimal points along their learning journey, ensuring seamless communication through personalized content and messaging.
  • Owning the marketing automation platform (Salesforce Marketing Cloud) to segment and target audiences effectively, enhance lead nurturing, and streamline workflows.

We are looking for someone who has:

  • Demonstrated experience in marketing automation, preferably in the higher education industry, with a proven track record of success.
  • Proficiency in Salesforce Marketing Cloud (formerly Pardot) and experience with audience segmentation and targeting, as well as strong analytical skills.
  • Familiarity with HTML and CSS for email and campaign design, enabling creative and visually appealing communications.
  • A strong ability to collaborate with internal stakeholders and external partners to ensure alignment on messaging, design, and outcomes.

In exchange for your expertise, you can expect a competitive salary of around $80,000 per year, based on market rates and the complexity of the role. This position offers a unique opportunity to drive growth, innovation, and excellence in the EdTech sector while enjoying a fulfilling career with Boreal Education.


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