Responsable Marketing Digital
2 weeks ago
Le Gestionnaire en Marketing Numérique Senior est responsable de la préparation, du développement et de l'exécution des stratégies de marketing numérique de Victoria Park Medispa. Voici les principales responsabilités du poste :
- Génération de leads et sensibilisation à la marque : Développer et exécuter des campagnes de marketing pour augmenter la génération de leads et la visibilité de la marque.
- Stratégies de référencement : Mettre en œuvre et optimiser des stratégies de référencement nationales et locales pour améliorer le classement dans les moteurs de recherche et le trafic organique, afin d'accroître la présence et l'engagement en ligne.
- Publicité numérique payante : Planifier, rédiger, exécuter, optimiser et rendre compte des initiatives de publicité numérique payante (Google, réseaux sociaux, médias payants) avec le soutien de notre agence Ad Words. Améliorer en permanence l'efficacité des médias payants, y compris le CPM, le CPC et les mesures de conversion.
- Mesures de conversion : Définir/examiner, mettre en œuvre et contrôler les principaux indicateurs de conversion, afin de mesurer et de rendre compte de la réussite des initiatives de marketing numérique.
- Optimisation du site web : Aider à l'optimisation du site web, y compris toutes les étapes nécessaires pour optimiser le parcours du client, développer des pages d'atterrissage pour améliorer l'expérience de l'utilisateur et maximiser les taux de conversion, et plus encore.
- Performance du site web : Surveiller et optimiser les performances du site (temps de disponibilité, vitesse de chargement, etc.) sur les ordinateurs de bureau et les téléphones portables afin d'améliorer l'expérience des clients et le classement SEO.
- Gérer la présence sur les médias sociaux et la stratégie de contenu non payant : Gérer la présence sur les médias sociaux et développer une stratégie de contenu non payant pour améliorer la visibilité de la marque et engager les clients.
- Collaboration interdépartementale : Travailler en étroite collaboration avec d'autres départements, y compris le marketing traditionnel, les opérations et les équipes de terrain, afin d'assurer l'alignement et l'intégration des efforts de marketing.
- Conformité à la marque : S'assurer que tous les documents sont conformes à la voix de la marque et au cadre du message, qu'ils sont conformes aux règlements du Collège de médecins et qu'ils sont optimisés pour les plates-formes prévues.
- Mise en œuvre d'outils numériques : Rechercher, évaluer et aider à la mise en œuvre de nouveaux outils numériques qui nous aideraient à atteindre nos objectifs.
Le candidat idéal possède :
- Expérience : Minimum de 5 ans d'expérience en marketing numérique, avec un accent sur le SEO, SEM, l'analyse de données et la gestion de projet.
- Formation : Un baccalauréat en marketing, en affaires ou dans un domaine connexe est préférable.
- Bilingue : La capacité de communiquer en français et en anglais est essentielle.
Le candidat idéal possède les compétences suivantes :
- Esprit d'entreprise et volonté d'amélioration continue : L'aptitude à travailler de manière autonome et à s'adapter aux changements.
- Connaissance avancée des meilleures pratiques et outils de référencement : La capacité de comprendre et d'appliquer les meilleures pratiques de référencement pour améliorer la visibilité de la marque.
- Solides compétences en matière d'analyse de données et capacité à obtenir des informations exploitables : La capacité de collecter, d'analyser et d'interpréter les données pour prendre des décisions éclairées.
- Excellentes compétences en gestion de projet et capacité à gérer plusieurs projets simultanément : La capacité de gérer plusieurs projets en même temps et de les terminer dans les délais impartis.
- Maîtrise des plateformes de publicité numérique (par exemple, Google Ads, Facebook Ads) : La capacité de comprendre et d'appliquer les meilleures pratiques de publicité numérique pour améliorer la visibilité de la marque.
- Expérience des outils de marketing par courriel et des systèmes de gestion de la relation client (CRM) : La capacité de comprendre et d'appliquer les meilleures pratiques de marketing par courriel et de gestion de la relation client pour améliorer la visibilité de la marque.
- Excellentes aptitudes à la communication écrite et orale : La capacité de communiquer de manière claire et concise avec les équipes et les clients.
- Esprit d'équipe et de collaboration, avec une attitude proactive : La capacité de travailler en équipe et de prendre l'initiative pour résoudre les problèmes.
- Gestion d'une équipe : La capacité de gérer une équipe et de la motiver pour atteindre les objectifs.
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Westmount, Quebec, Canada Unica College Full time{"h2": "Job Title: Digital Marketing Coordinator", "p": "At Unica College, we are seeking a highly skilled Digital Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies to engage our audience and drive business growth.Responsibilities:* Develop...
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