Strategic Brand Director, Franchise Development
4 days ago
At MTY Food Group, we are seeking an accomplished Strategic Brand Director to lead our franchise development efforts. With a strong background in brand management and marketing, you will be responsible for driving growth, developing innovative products, and fostering strategic partnerships.
About the RoleThis is a key leadership position that requires a deep understanding of our brand strategy, as well as the ability to collaborate with cross-functional teams to drive results. As a Strategic Brand Director, you will oversee the development and execution of long-term brand strategies, working closely with our sales, marketing, and operations teams to ensure alignment and maximize impact.
The ideal candidate will possess a proven track record of success in brand management, with experience in managing franchisee-franchisor relationships and driving business growth. You will be a strategic thinker, a creative problem solver, and a collaborative leader who can inspire and motivate others to achieve exceptional results.
Key Responsibilities- Develop and execute long-term brand strategies aligned with our corporate vision and mission
- Collaborate with cross-functional teams to drive business growth, develop innovative products, and foster strategic partnerships
- Oversee the development and execution of marketing plans, including social media initiatives and customer engagement campaigns
- Analyze market trends, consumer insights, and competitor activity to inform brand strategy and optimize business performance
- Lead and manage high-performing teams, providing coaching, training, and development opportunities to ensure team members have the skills and knowledge needed to succeed
- Bachelor's degree in administration, marketing, or a related field
- Minimum 5 years of experience in brand management, with a proven track record of success in driving business growth and developing innovative products
- Experience in managing franchisee-franchisor relationships and collaborating with cross-functional teams to drive results
- Strong analytical and problem-solving skills, with the ability to analyze complex data and make informed decisions
- Excellent communication and interpersonal skills, with the ability to inspire and motivate others to achieve exceptional results
- A competitive salary range of $150,000 - $180,000 per year
- A comprehensive benefits package, including health, dental, and vision insurance, as well as a 300$ health spending account/personal well-being account
- A flexible schedule and hybrid work arrangement, with a minimum of 3 days at the office required
- Ongoing training and development opportunities to support your career growth and advancement
- A dynamic and supportive work environment, with a focus on collaboration, innovation, and continuous improvement
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