Digital Marketing Automation Lead

1 week ago

Old Toronto, Canada Wireless DNA Inc Full time

We are seeking a detail-oriented and proactive marketing professional who will be responsible for managing both marketing campaigns and process-driven tasks across our retail and digital channels.

Job Overview:

The ideal candidate should have a blend of digital marketing expertise, project management skills, and experience in customer journey mapping and process optimization. This role will play a vital part in executing our marketing strategies, managing customer touchpoints, and ensuring seamless operational processes to drive engagement and increase traffic to our retail stores.

  • Portal and CRM Management:

Key responsibilities include updating and maintaining the customer portal, including content changes, user data updates, and feedback monitoring. Communicate issues faced in the portal or CRM system with the development team for resolution.

Marketing Campaign Execution & Management:

Plan, execute, and manage digital marketing and social media campaigns across B2B and B2C channels, ensuring effective audience targeting, engagement, and performance tracking to drive brand visibility and generate leads.

Website Design and Development:

Design, develop, and customize responsive WordPress websites, themes, and plugins using HTML, CSS5, and PHP, while implementing UI/UX best practices to enhance user interaction, navigation flow, and overall site functionality and visual appeal.

Retail Initiatives Oversight:

Execute strategic retail marketing initiatives, including launching new landing pages with appointment booking systems. Track branding rollout and monitor branding consistency across retail stores and partner outlets.

Influencer and Event Management:

Plan and execute retail influencer activity, monitor social media engagement and influencer performance metrics. Coordinate events and promotions, ensuring the timely execution of marketing materials and communication. Track event requirements, vendor communications, and event performance to provide detailed reports.

Collaboration and Coordination:

Work closely with the Assistant Marketing Manager to ensure smooth execution of campaigns, projects, and initiatives. Manage vendor communications and maintain records related to co-op approvals, vendor deliveries, and campaign support.

Process & Automation Management:

Implement process improvements and automation tools to optimize marketing operations and data management. Support testing initiatives, monitor customer feedback channels, and track system performance metrics.

Content and Review Management:

Update and monitor content on the customer portal, CRM system, and marketing channels based on approvals. Track and update review records in the CRM and alert managers to any negative feedback requiring action.

Data and Lead Management:

Maintain and update lead lists in CRM, tracking segmentation, conversion rates, and lead data accuracy. Assist in data analysis and preparation of lead tracking reports for marketing campaigns and B2B inquiries.

Branding Management:

Monitor store branding updates, ensure consistency across partner locations, and track co-op approval processes. Assist in maintaining event and branding records, support design and creative approvals, and track artwork progress.

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