Strategic Public Relations Consultant for Home Improvement

2 weeks ago


Toronto, Ontario, Canada Randstad Canada Full time

We are seeking a seasoned Public Relations Specialist with experience in the Canadian Home Improvement industry to join our client's team on a part-time, contract basis. This role requires a strategic communicator who can help shape our client's narrative, manage media relations, and execute effective PR campaigns to boost their presence in the market.

Key Responsibilities:

  • Develop and execute PR strategies tailored to the Home Improvement sector in Canada.
  • Cultivate relationships with media, influencers, industry associations, and key stakeholders.
  • Draft press releases, pitches, and media kits that resonate with the Canadian market.
  • Secure media coverage in relevant publications, both digital and print, including trade journals, local news, and industry blogs.
  • Manage media inquiries and act as the spokesperson for the brand when necessary.
  • Monitor and analyze media coverage, providing detailed reports on the success of PR initiatives.
  • Collaborate with the marketing team to ensure cohesive messaging across all platforms.
  • Stay up to date with industry trends and news to identify PR opportunities.
  • Organize and promote industry events, product launches, and press conferences.

Requirements:

  • Proven experience in public relations, with a focus on the Canadian Home Improvement industry.
  • Strong network of media contacts within the home improvement, construction, or real estate sectors.
  • Exceptional written and verbal communication skills, with an ability to craft compelling stories.
  • Experience managing PR campaigns from strategy to execution.
  • Ability to work independently and manage time effectively in a fractional role.
  • Knowledge of digital media and influencer marketing is a plus.
  • Familiarity with media monitoring tools and PR analytics.
  • Bilingual (English and French) is an asset but not required.

Compensation: The estimated salary for this position is $60,000 - $80,000 per year, depending on experience.

About Randstad Canada: We are committed to fostering a workforce reflective of all peoples of Canada and dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers.



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