Digital Marketing Specialist

7 days ago

Ottawa, Ontario, Canada seoplus+ Full time

Seoplus+ is an innovative digital marketing agency helping businesses worldwide reach their online potential by generating leads and increasing sales. Our clients range from local retailers to enterprise-level multinationals.

The ideal candidate is a self-starting, enthusiastic, and data-driven professional who can effectively manage and optimize client Pay-Per-Click campaigns to deliver tangible and measurable results.

About the Role

As a Paid Ads Specialist at seoplus+, you will play a pivotal role in managing all aspects of campaign performance for clients where you are the dedicated specialist, including ad creation, optimization, conversion tracking, and reporting.

You will lead client-facing meetings, effectively communicating campaign performance and building meaningful relationships with clients.

In this role, you will be responsible for understanding client goals and ensuring campaign performance, KPIs, and strategies are presented to clients in an effective, value-driven manner.

Key Responsibilities
  • Manage all aspects of campaign performance for clients, including ad creation, optimization, conversion tracking, and reporting.
  • Lead client-facing meetings, effectively communicating campaign performance and building meaningful relationships with clients.
  • Understand client goals and ensure campaign performance, KPIs, and strategies are presented to clients in an effective, value-driven manner.
  • Maintain and grow deep familiarity with all relevant platforms, including Search, Social, Shopping, Display, and Video channels across Google, Microsoft, Facebook/Instagram, LinkedIn, Twitter, Spotify, TikTok, and any emerging platforms.
  • Stay up-to-date with emerging paid ads strategies, as well as holistic marketing approaches.
  • Cross-Department Collaboration: Collaborate with cross-functional teams such as creative, analytics, and web development to ensure cohesive and optimized paid ad campaigns.
  • Industry Trends: Stay up-to-date with industry trends, emerging technologies, and PPC best practices.
Requirements

To be successful in this role, you should have:

  • Proven experience managing PPC campaigns across multiple platforms, with a track record of achieving positive ROI and revenue growth through strategic initiatives.
  • In-depth knowledge of PPC advertising, including keyword research, bid management, ad copywriting, and A/B testing.
  • Proficiency in PPC analytics tools and platforms, such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
  • Proof of holistic marketing/strategy training.
  • Proven examples of at-risk client recovery, turning around campaign results using strategic approaches.
  • Experience leveraging automation tools to create PPC-specific efficiencies.
  • Relevant certifications in PPC advertising are a plus.
Compensation Package

We offer a competitive compensation package, including a salary range of $60,000-$80,000 per year, depending on experience.

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