Digital Marketing Manager

1 month ago


Vaughan, Ontario, Canada Sporting Life Full time

About the Role:

We are seeking a highly skilled Digital Marketing Manager to join our team at Sporting Life Group. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.

Key Responsibilities:

  • Develop and execute digital marketing campaigns across SEM, SEO, and social media channels
  • Collaborate with internal teams and external media partners to create engaging and high-performing campaigns
  • Manage and optimize programmatic campaigns on DV360, DCM, and SA360
  • Leverage our DMP to create and target segments correctly
  • Monitor and manage affiliate programs to optimize content and maximize exposure

Requirements:

  • 4-5 years of experience in a similar position with internet marketing
  • Background in E-commerce and/or retail is required
  • Experience working in agencies is an asset
  • Proficiency in Google Ads, Adword Editor, GA4, DV360, and DCM is a must

About Us:

Sporting Life Group is a leading Canadian sports lifestyle retail organization comprising iconic banners Golf Town, Sporting Life, and Team Town. We are committed to providing an exceptional customer experience and driving business growth through innovative marketing strategies.



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