Digital Marketing Strategist
7 days ago
Say When Beverages Inc.
We are seeking a talented Digital Marketing Strategist to join our team at Say When Beverages Inc. and help us expand our online presence, engage with our audience, and drive overall awareness for our new brand.
About the Role
As a Digital Marketing Strategist, you will take ownership of our digital strategy, helping to build and grow our brand across various online platforms. Your responsibilities will include:
- Social Media Management: Create and execute digital marketing strategies, work with contractors to achieve digital marketing goals, develop and execute content calendars for platforms like Instagram, TikTok, Facebook, and LinkedIn, and monitor and respond to comments and messages to foster community engagement.
- Paid Advertising: Plan, execute, and optimize paid ad campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), and TikTok, track and analyze performance metrics to ensure campaigns meet ROI targets.
- Content Creation and Strategy: Create engaging, on-brand posts, stories, and videos that resonate with our audience, collaborate with the marketing team to create visually appealing and compelling content (graphics, videos, blogs), monitor website traffic, social media performance, and campaign metrics using tools like Google Analytics and social media insights, and provide regular reports with actionable insights to improve performance.
- E-Commerce and Digital Sales Support: Optimize the brand's website and online store (if applicable) for SEO and user experience, support digital initiatives to drive online sales or promote in-store availability, identify and engage with influencers or brand ambassadors to expand brand reach.
Requirements
To be successful in this role, you will need:
- Digital Marketing Experience: 2+ years of experience in digital marketing, preferably in the food and beverage or consumer goods sector.
- Technical Skills: Strong knowledge of social media platforms, trends, and best practices, experience with digital ad platforms (Google Ads, Meta Ads, TikTok), proficiency in tools like Canva, Adobe Creative Suite, or similar for basic content creation, familiarity with email marketing platforms.
- Analytical Mindset: Analytical mindset with the ability to interpret data and make strategic decisions.
- Brand Passion: Passion for health-conscious, better-for-you brands.
What We Offer
As a Digital Marketing Strategist at Say When Beverages Inc., you will enjoy creative freedom to shape our digital presence and be part of a mission-driven brand making waves in the beverage industry. Our compensation package includes an annual salary of $65,000 CAD, commensurate with experience, and a performance bonus of up to 20% of the base salary annually, based on achieving key performance indicators such as growth in social media followers and engagement, ROI on paid advertising campaigns, increased website traffic and conversions.
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