Digital Marketing Specialist

7 days ago


Canada Muscular Dystrophy Canada Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Lead to join our team at Muscular Dystrophy Canada. This is an excellent opportunity for a passionate professional to make a meaningful impact in the not-for-profit sector.

The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance the organization's brand, increase visibility, and generate revenue. With a focus on fundraising, you will work closely with senior stakeholders to align marketing efforts with organizational goals.

Key Responsibilities:
  • Assess the current state of digital marketing at the organization and identify priority areas for improvement.
  • Develop and execute multi-channel digital marketing campaigns, including email marketing, social media advertising, and content creation.
  • Manage the organization's Google Analytics and AdWords accounts, tracking key performance indicators (KPIs) and making data-driven decisions to optimize campaigns.
  • Spearhead new and innovative programs that align with the organization's goals and enhance donor engagement and community impact.
Required Skills and Qualifications:
  • Bachelor's degree or similar in Marketing, Communications, Public Relations, or a related field.
  • Minimum of 4-6 years of experience in digital marketing, with a focus on fundraising in the not-for-profit sector.
  • Proven success in developing and executing digital marketing campaigns that drive donor engagement and increase revenue.
  • Strong knowledge of digital marketing platforms, including AKA Raisin, CrowdChange, MailChimp, SimplyCast, Hootsuite, and WordPress.
  • Experience with Adobe Creative Cloud (InDesign, Photoshop, Premiere Pro).
What We Offer:
  • A competitive salary range of $85,000 - $105,000 per year, depending on experience.
  • A comprehensive benefits package, including employer-paid health spending account and matching pension contributions.
  • Opportunities for career growth and professional development.
  • A healthy work culture that values your contributions and well-being.

Muscular Dystrophy Canada is committed to employment equity and welcomes applications from diverse candidates. If you are a motivated and results-driven individual who shares our passion for making a difference, we encourage you to apply.



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