Product Marketing Innovation Leader

7 days ago


Toronto, Ontario, Canada ODAIA Full time
About ODAIA

ODAIA is a pioneering organization revolutionizing the pharmaceutical industry by harnessing AI to understand and predict customer behavior. Our cutting-edge SaaS product, MAPTUAL, empowers top Fortune 500 life sciences companies to better serve their audiences.

Career Overview

We're seeking a highly skilled Product Marketing Manager to join our team and lead the vision, strategy, and execution of our products. As a key member of our commercial pharma team, you will be responsible for ensuring seamless adoption and ongoing success for our users.

Key Responsibilities:
  • Conduct extensive research to understand the motivations, pain points, and behaviors of healthcare providers, patients, and pharma commercial teams.
  • Develop features that enable buyer persona development, onboarding, and customer enablement.
  • Collaborate with cross-functional teams to integrate behavioral, demographic, and account-level data for hyper-personalized engagement strategies.
  • Assist with the overall product strategy and roadmap, implementing solutions that help pharma commercial teams execute effective omnichannel strategies.
Requirements:
  • Deep knowledge of the Pharma industry, particularly in the commercial life sciences sector, and familiarity with related data types (Rx, ad performance, patient data, etc.).
  • Familiarity with omnichannel marketing and customer engagement strategies, particularly in commercial pharma.
  • Demonstrated ability to understand complex business problems and translate them into scalable technical solutions.
About the Role

This is a full-time position offering flexible working hours, providing great balance for personal and family life. You'll have access to top-notch health benefits, an open and flexible vacation policy, career development opportunities, and a solid business model. We're committed to building an inclusive and diverse workplace where everyone feels valued and heard.



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