Advertising Product Manager MBA Intern: Scalable Growth Expert
2 weeks ago
Company Overview
At TikTok, we're shaping the future of advertising and e-commerce on one of the world's leading platforms. Our Web Ads and Open-Loop E-Commerce team is dedicated to building innovative products for web ads and travel & entertainment clients.
About the Role
As an Advertising Product Manager MBA Intern, you will drive revenue growth and ensure advertiser satisfaction by developing highly scalable machine learning products. You'll collaborate with cross-functional teams to design and implement end-to-end solutions from product conception to launch and ongoing optimization.
Key Responsibilities:
- Drive revenue growth and ensure advertiser satisfaction for web ads and travel & entertainment clients on TikTok
- Analyze business challenges, identify client pain points, and prioritize product features that enhance advertiser activation, retention, and ARPA (average revenue per advertiser)
- Lead the development of ad solutions that prioritize product-matching strategies for delivering superior returns on ad spend (ROAS) to clients
- Evaluate and optimize ad performance in real-time
- Partner closely with Targeting, Attribution, Optimization, Insights, and other teams to leverage signals and enhance advertising performance products
Requirements
To be successful in this role, you must have a basic understanding of the advertising system, good data sense, high abstract ability, and attention to detail. A related degree or experience in marketing, advertising products, or relevant industry solutions is preferred.
Compensation
The estimated salary for this position is $85,000 - $115,000 per year, depending on location and experience. This figure is based on national averages and may vary depending on individual circumstances.
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