Marketing Campaign Specialist

1 month ago

Toronto, Ontario, Canada Leads Full time
{"Key Responsibilities": "

We are a technology-driven lead generation agency seeking a Paid Marketing Specialist to complement our dynamic work environment. Your role encompasses planning, optimizing, implementing, and analyzing lead-generation campaigns through our Paid Marketing channels. Your primary objective is to generate high-quality leads and ensure campaigns meet revenue and margin targets with a strong focus on ROI.




  • Develop and execute comprehensive marketing campaigns that drive lead generation and maximize ROI.
  • Utilize your extensive knowledge of marketing principles to design and implement effective marketing strategies.
  • Craft and refine sophisticated marketing strategies that cater to various market segments and business goals.
  • Provide mentorship and support to junior team members, ensuring their growth and alignment with overall marketing objectives.
  • Work closely with various departments, business units, and stakeholders to ensure marketing efforts are cohesive and aligned with the company's overarching goals.


About Us

We are your technology-driven partner in effective lead generation. As a global team spread out across eleven offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search, and organic, we aim to elevate our clients' ventures to new heights of success.



Requirements


  • You have 5-7 years of experience
  • You have a proven track record in planning, optimizing, implementing, and analyzing lead-generation campaigns
  • Having a strong understanding of marketing principles and practices sounds like you
  • You can develop and execute complex marketing strategies and tactics
  • You would like to oversee and mentor junior team members
  • You excel at collaborating with various departments and stakeholders


Benefits


  • 32 - 40 hours per week
  • 20 holidays per year
  • Hybrid working
  • An open and inclusive culture that fosters personal growth and initiative
  • Knowledge sessions hosted by internal and external experts
  • Great lunch on Fridays to celebrate the weekend
  • Employee Benefits Plan which includes Life Insurance, Accidental Death & Dismemberment, Extended Health Care, Dental and Dependent Life
  • Flexible working hours
  • Provided equipment (Macbook, mouse/keyboard)
  • Access to mental health support through OpenUp is offered anonymously and without cost
  • The opportunity to work fully remotely for up to a month per year from a location of your choice


Cultural Values


  • Trust – At Leads, we emphasize accountability and transparency, setting the foundation for genuine partnerships.
  • Own it – Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.
  • GrowCount – Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.
  • Thrive as a team – We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.


Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by two interviews for skills and cultural alignment. If successful, we will extend a formal offer. Upon acceptance, you'll embark on your exciting journey with Leads.

"}

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