Digital Media Strategist

Bannister Automotive Group is seeking a highly skilled Digital Media Strategist. We are focused on innovation and excellence in the automotive industry.

About the Role:

• Develop and implement comprehensive digital media strategies to drive business growth.
• Create engaging content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Manage and optimize paid social media campaigns to maximize reach and return on investment.
• Design and develop visual content using Excel and Smartsheet.
• Analyze and report on social media performance using relevant metrics and tools.

Responsibilities:

1. Paid Campaign Management: Utilize allocated budgets to achieve maximum reach and support Meta ad campaigns.
2. Target Marketing: Identify target audiences and create compelling content that resonates with customers.
3. Content Creation: Curate, create, and manage all published content across various platforms. Collaborate with internal teams to ensure brand consistency.
4. Email + Text Campaign Management: Work with the team to create email campaigns.
5. Social Campaign Management: Plan and execute social media campaigns, promotions, and ad management to drive brand awareness and engagement.
6. Events: Assist in organizing company events.

We Offer:

• A competitive salary range of $55,000-$65,000 per year.
• A full-time schedule from Monday to Friday.
• Health benefits after a 3-month waiting period.

This role is ideal for a self-starter with excellent time-management skills and experience in marketing and digital media management.