Immersive Experiential Experience Creator

1 week ago

Montreal, Quebec, Canada BRP Full time
Job Description

We are seeking a skilled experiential marketing specialist to support our Can-Am On-Road brands. This role involves creating memorable customer experiences, engaging with local communities, and coordinating promotional event tactics.

About the Role
  • This is a key position in our team, responsible for managing events, demo rides, and grassroots activations for the Can-Am On-Road brand.
Responsibilities
  • Develop the Can-Am On-Road events and in-field activations strategy to build and strengthen community engagement.
  • Coordinate the deployment of national and local events, tours, and tactics.
  • Define and monitor experiential targets and KPIs to track success and share with supporting teams.
  • Collaborate with cross-functional teams to ensure brand consistency and holistic plan integration.
  • Manage the experiential marketing budget, ensuring accurate forecasting and expense processing.
Requirements
  • 5+ years' experience in experiential planning and coordination - preferably in a global organization; agency or consulting background a strong plus.
  • Ability to bring a brand DNA to life in a physical setting, ensuring authentic integration of products and brand messages.
  • Both a strategic thinker and a tactical executor, with a roll-up-your-sleeves attitude.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Highly detailed and organized; project management experience.
  • The ability to connect and build strong relationships with stakeholders.
Benefits
  • Annual bonus based on the company's financial results
  • Generous paid time away
  • Pension plan
  • Collective saving opportunities
  • Industry leading healthcare fully paid by BRP
Why Join Us?

At BRP, we value diversity and strive to create an inclusive workplace where every employee feels like they belong. We believe that when we talk about benefits, we go all in. You want it, we have it.

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