Brand and Marketing Lead

1 month ago

Old Toronto, Ontario, Canada 2 Sigma Full time
About the Role

We are seeking a highly skilled and experienced Content Marketing Lead to join our team at Relay. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that drives meaningful growth and awareness among U.S. small business owners.

Key Responsibilities
  • Develop and lead a content strategy that positions Relay as the leading business banking solution for U.S.-based small businesses.
  • Lead a team of content managers in creating impactful content that drives registrations, approvals, high-quality lead capture, product utilization, and increased brand awareness.
  • Execute mission-critical content projects that directly impact Relay's company strategy and goals.
  • Develop and optimize systems and processes for consistently creating valuable, high-quality content across various platforms.
  • Measure, analyze, and report on the impact of Relay's content and use insights to shape strategy and make optimizations.
  • Determine content and campaign-related KPIs and craft requirements for data reporting.
  • Continuously maintain content quality, integrity, and consistency across all marketing channels and touchpoints.
  • Manage and coordinate external resources to ensure timely delivery of high-quality content.
  • Conduct ongoing research and customer interviews to inform industry-leading opportunities.
  • Stay up-to-date on competitor content and industry trends to support high-quality output.
  • Upskill team members across the organization on the value of content and be a trusted source of brand expertise and competitor insights.
Requirements
  • 6+ years of content marketing experience.
  • Developed and led content teams that driven measurable, impactful bottom-line growth.
  • Creative storyteller with a passion for high-quality content.
  • Analytical with the ability to use data to measure the impact of content work.
  • Incredibly organized with experience managing cross-functional initiatives.
  • Builder, problem-solver, and cross-functional partner with a passion for making quality work happen in a fast-paced environment.
  • Adaptable and able to handle change and uncertainty.
  • Cares deeply about small businesses and their owners/operators.
Bonus Points
  • Experience working at a startup or high-growth environment.
  • Experience building B2B brands.
Our Commitment to You
  • Competitive salary and meaningful equity.
  • Flexible vacation and time off.
  • Parental leave with top-up.
  • Meaningful collaboration and connection at our Toronto office.
  • Social connection through company-wide get-togethers, team events, and happy hours.
The Interview Process
  • Stage 1: 30-minute Google Meets video call with a member of the People Team.
  • Stage 2: 45-minute Google Meets video call with the Director of Brand.
  • Stage 3: Take-home writing sample + case study followed by a 1-hour presentation of your solution to our Marketing team.
  • Stage 4: 30-minute Google Meets video call with a member of Relay's Leadership team.
What's Important to Us: At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We will work with applicants to provide accommodations at any stage of the hiring process.

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