Marketing Strategy and Communications Plan Specialist

3 weeks ago


Vancouver, British Columbia, Canada Jewish Community Centre of Greater Vancouver Full time
About the Role

The Jewish Community Centre of Greater Vancouver is seeking a skilled Marketing and Communications Strategy Specialist to join our team. As a Marketing and Communications Development Professional, you will play a crucial role in helping us achieve our mission of building a strong and engaged community.


Key Responsibilities

• Develop and design a 3-4 year marketing strategy and plan to support development and membership goals
• Audit current marketing and communications efforts, resources (internal) and make recommendations on external communications, marketing campaigns
• Conduct market research to identify target audiences, assess community needs, and evaluate competitive landscape (programs, pricing)
• Leverage JCCA resources to identify best marketing practices
• Create and execute integrated marketing strategy and plan by year to coincide with the various stages of construction to the eventual opening of the new JCC
• Collaborate with internal teams and stakeholders to ensure the marketing plan is cohesive, sustainable and effective across all JCC departments and programs


Requirements

• Understanding of the project and JCC needs
• Experience with similar projects and target audiences
• Proposed timeline and budget alignment
• Creativity, feasibility, and thoroughness of the strategy


Selection Criteria

The JCC will evaluate proposals based on the following criteria:
• Understanding of the project and JCC needs
• Experience with similar projects and target audiences
• Proposed timeline and budget alignment
• Creativity, feasibility, and thoroughness of the strategy


Submission Requirements

• Executive Summary: Overview of the proposing firm/contractor, including relevant experience.
• Approach and Methodology: Description of the approach to meeting JCC's objectives.
• High Level Timeline: Outline of project milestones and estimated completion dates.
• Budget Estimate: Proposed budget, itemized by major project components.
• Examples of Similar Work: Case studies or examples of previous work relevant to this project.
• References: Contact information for at least two references from previous clients



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