Digital Marketing Strategist
3 weeks ago
Key Responsibilities
As a Senior Search Specialist at Spark Foundry, you will be responsible for optimizing budget pacing, bids, and bidding strategies, as well as ads and more. You will pull data from multiple systems to create PowerPoint and Excel reports, and identify opportunities or insights during ongoing accounts from Engine systems and reports. Additionally, you will create and update keywords lists, ad copy, landing pages, and ad extensions. In this role, you will assist in providing insight and analysis and perform updates/optimizations to improve performance. You will also oversee the reconciliation of monthly invoices.
Requirements
- 2 years of agency SEM experience or 2+ years of SEM experience outside of Agency
- A strong desire to learn and improve own skill set through directing learning
- Organization in order to work on multiple tasks simultaneously
- Detail oriented
- Comfort and strength in data aggregation, manipulation, and analysis
- Strong numerical and computer skills
- High level of capability in Excel and PPT
- Good writing skills, for both ad copy writing and to summarize insights in a concise manner
- Strong public speaking, in order to discuss campaign aspects with clients in meetings
- Accountability
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