Marketing Innovation Specialist

6 days ago


Vegreville, Canada Double A Trailers Full time

Overview

We are seeking a highly skilled and motivated Marketing Specialist to drive our brand presence through creative content, effective digital campaigns, and thorough market analysis.

Responsibilities

  • Content Creation & Management: Develop and manage engaging content across social media channels, YouTube, and our company website. This includes creating high-quality content that resonates with our target audience, managing multiple social media platforms, and maintaining our online presence.
  • Digital Marketing: Design and execute digital marketing campaigns, leveraging tools such as Google Analytics, social media management tools, email marketing software to optimize results. This involves conducting market research, analyzing data, and using insights to shape and refine our marketing strategy.
  • Brand Management: Work to strengthen and maintain the Double A Trailers brand, ensuring consistency across all marketing materials and channels. This includes developing and implementing branding guidelines, managing our visual identity, and ensuring our messaging is consistent across all touchpoints.
  • Market Research & Analysis: Conduct market research and analyze data to identify trends, customer needs, and competitive positioning. Use insights to shape and refine our marketing strategy, identifying opportunities to improve our marketing efforts and drive business growth.
  • Website Maintenance & SEO: Continuously improve and optimize the company's website's performance, structure, and content to enhance user experience and SEO ranking, driving organic traffic and increasing engagement.

Qualifications

  • Education: Bachelor's degree in Marketing, Communications, or a related field, OR a background in Marketing, Communications, or a related field. Relevant coursework or certifications may be considered.
  • Digital Proficiency: Skilled in digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing software. Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.
  • Communication Skills: Excellent written and verbal communication abilities, with the ability to communicate complex ideas simply and effectively.
  • Project Management: Strong project management skills, capable of driving projects from concept to completion and managing multiple projects at once.
  • Design Skills: Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.

Salary: The estimated annual salary for this role is $75,000 - $90,000 based on industry standards and location.



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