Product Marketing Leader

2 weeks ago


Vancouver, British Columbia, Canada Visier, Inc Full time

Product Marketing Leader



At Visier, Inc, we're on a mission to revolutionize business strategy with a 'people-first' approach. Our innovative technology empowers organizations to make informed decisions, elevating their employees and driving better outcomes. We're seeking a talented Product Marketing Leader to join our team and contribute to our growth story.



This role reports to the Vice President of Product Marketing and involves leading product marketing activities for a portfolio of Visier products, launching new features, and partnering with sales and marketing to drive growth within existing accounts. You'll collaborate closely with product management, sales, marketing, and customer experience teams to communicate Visier's differentiation, value, and impact on business-critical priorities in the market.



Responsibilities include:




  • Positioning, persona development, messaging, market and competitive analysis, product launch, and sales enablement activities
  • Leading the launch of new product features, determining personas, value proposition, and messaging, and enabling the field to communicate them to customers and prospects
  • Partnering with the customer experience team to introduce and determine the value proposition for key service offerings
  • Supporting the competitive intelligence program in conjunction with product management, solution consulting, and sales enablement
  • Developing go-to-market plans focused on revenue growth, partnering across functions to drive growth
  • Defining data-driven persona-targeted buying journeys and working with content, demand generation, and customer marketing teams to develop integrated campaigns
  • Creating compelling narratives that excite, inspire, and compel market adoption


Requirements:




  • Seasoned B2B product marketer with a flexible, action-oriented approach
  • Strong communication and presentation skills, including writing, thought leadership, and content marketing experience
  • Bachelor's degree in marketing, product, technical, or business field or equivalent practical experience
  • Background in analytics, human capital management, or marketing to HR leaders preferred


Base pay range in Canada: $92k-$138k / year + bonus



The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge, and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.



Learn more about the #VisierLife



@visierlife

https://www.linkedin.com/company/visier-analytics/



Hear what it's like to work at Visier





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