Marketing Automation Specialist
1 day ago
We are seeking a highly motivated and detail-oriented Marketing Automation Specialist to join our marketing team in Ottawa. As a key member of our team, you will be responsible for the day-to-day maintenance of our Pardot platform and Salesforce, ensuring seamless execution of marketing campaigns.
Key Responsibilities:- Pardot maintenance: Create and update email campaigns, landing pages, and forms, monitor and clean the Pardot database, and troubleshoot issues related to email sends, automations, and forms.
- Salesforce support: Execute basic Salesforce tasks, such as lead and contact data management, updating records, and supporting CRM clean-up efforts.
- Marketing support: Assist with content creation, including writing basic copy for marketing materials, emails, and landing pages, and support the marketing team with administrative tasks and project coordination.
- 0-2 years of experience in marketing, with exposure to digital marketing, email marketing, and CRM systems.
- Basic understanding of Pardot or similar marketing automation tools, familiarity with Salesforce CRM or similar, and proficiency in Microsoft Office (Excel, Word, PowerPoint).
- Strong attention to detail and organizational skills, ability to manage multiple tasks and projects simultaneously, and excellent written and verbal communication skills.
- Competitive pay and generous benefits, including medical, dental, vision, wellness, and RRSP matching.
- Flexible vacation policy and annual fitness reimbursement.
- Strong sense of camaraderie, mutual respect, and shared goals among colleagues.
- Support for community through charitable alliances and professional and career development opportunities.
TechInsights is committed to building an inclusive environment that welcomes diverse perspectives and backgrounds. We are an equal opportunities employer and welcome applications from qualified candidates.
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