Media and Digital Advertising Specialist

1 week ago


Greater Toronto Area, Canada Havas North America Full time
Job Title: Media and Digital Advertising Specialist

About the Role:
Havas North America seeks a highly skilled Media and Digital Advertising Specialist to join our team. As a key member of our team, you will be responsible for executing and managing paid advertising campaigns across social media platforms and search engines.

Key Responsibilities:
- Execute and manage paid advertising campaigns across social media platforms and search engines, ensuring alignment with client objectives and performance goals.
- Monitor and optimize campaign performance by managing traffic tags and conducting regular data extraction, analysis, and pacing adjustments.
- Generate and deliver detailed post-campaign reports, analyzing metrics and providing actionable insights to clients for campaign improvement.
- Collaborate with Digital Media teams to develop and implement measurement action plans, optimizing campaigns based on performance data.
- Utilize web analytics tools (e.g., Google Analytics, Omniture) to assess website behavior and identify opportunities for site improvements.
- Conduct data analysis and create visualizations to support recommendations for campaign enhancements and overall media strategy.
- Monitor media performance (ROI analysis) and provide strategic insights, helping clients maximize the impact of their advertising investments.
- Contribute to the knowledge base by creating case studies, POVs, and summaries of industry conferences and seminars.
- Collaborate with technical and data partners to aggregate data and perform quality assurance (QA) tasks for campaign tracking.

Qualifications:
- 0-2 years of experience in online media, campaign measurement, or a related industry (Marketing, Advertising, Finance, Consulting, etc.).
- Strong quantitative skills with experience in data collection, analysis, and interpretation.
- Proficiency in Microsoft Office, particularly Excel (data analysis and reporting).
- Excellent communication, organizational, and time-management skills.

Nice to Have:
- Bachelor's Degree or higher in Marketing, Business, Finance, Statistics, Economics, or related field.
- Familiarity with ad serving tools such as DV360, SA360, CM360, and Sizmek.
- Knowledge of online advertising strategies, buying, and performance metrics.
- Experience with web analytics platforms (e.g., Google Analytics, Omniture).
- Exposure to SQL and database management.

Compensation:
This role offers an estimated salary range of $60,000 - $80,000 per year, commensurate with experience.

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