Product Marketing Specialist

1 week ago

Vancouver, British Columbia, Canada Dapper Labs Full time

{"h3": "Product Marketer Role Overview": "", "ul": [{"li": "As a Product Marketer at Dapper Labs, you will be responsible for developing and executing marketing strategies that drive user engagement and growth for our products, including NBA Top Shot and NFL ALL DAY."}, {"li": "You will lead the charge in campaign management, data analysis, community building, CRM management, content creation, and sports marketing focus."}, {"li": "A successful Product Marketer will have a strong background in marketing, with a portfolio that showcases successful digital campaigns and a passion for driving impact and ownership."}, {"li": "You will thrive in a dynamic, ever-evolving landscape and be passionate about our products, including NBA and/or NFL brands, products, and legacy, and Disney."}, {"li": "Bonus points if you have startup experience, sports marketing experience, mobile app marketing experience, experience creating engaging experiences in gaming or live operations, familiarity with blockchain technology, NFTs, or digital collectibles, and experience working with major brands."}], "h3": "Key Responsibilities": "", "ul": [{"li": "Develop and execute marketing strategies that drive user engagement and growth for our products."}, {"li": "Lead the charge in campaign management, data analysis, community building, CRM management, content creation, and sports marketing focus."}, {"li": "Collaborate with cross-functional teams to develop and execute marketing campaigns."}, {"li": "Analyze data to track success and optimize marketing tactics."}, {"li": "Build and maintain relationships with our vibrant community."}, {"li": "Create compelling marketing assets for all our channels."}, {"li": "Plan and execute holistic marketing strategies that drive growth and engagement."}], "h3": "Requirements": "", "ul": [{"li": "Bachelor's degree in Marketing, Business Administration, or related fields."}, {"li": "3+ years of marketing experience, with a portfolio that showcases successful digital campaigns."}, {"li": "Unparalleled copywriting, communication, and collaboration skills."}, {"li": "An obsession with driving impact and ownership."}, {"li": "Thrives in a dynamic, ever-evolving landscape."}, {"li": "Passionate about our products, including NBA and/or NFL brands, products, and legacy, and Disney."}], "h3": "Nice to Have": "", "ul": [{"li": "Startup experience and the ability to take ownership in a fast-paced environment."}, {"li": "Experience with sports marketing."}, {"li": "Experience with mobile app marketing."}, {"li": "Experience creating engaging experiences in gaming or live operations."}, {"li": "Familiarity with blockchain technology, NFTs, or digital collectibles."}, {"li": "Experience working with major brands, particularly in entertainment, sports, or tech."}], "h3": "Is this role for me?": "", "ul": [{"li": "You're data-oriented with top-tier go-to-market strategy, product experience and instincts, and execution skills."}, {"li": "You've operated highly social products, surfacing value propositions for target customers and building engaging communities around them."}, {"li": "You're hungry for the opportunity to deliver the best work of your life and seek out greatness."}]

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