Senior Marketing Manager
3 days ago
Job Title: Sr. Manager, Marketing – Home & Commercial
Location: Brampton, ON - hybrid model 3x2
Reports to: Country Marketing Lead, Home & Commercial
Position Overview:
The Sr. Manager, Marketing role is a critical position at Newell with responsibility for ensuring the delivery of the Global Segments country-level P&L expectations and leading the adaptation of the Global marketing strategies to relevant Country-focused priorities. This role will be the conduit to the Global Segment Brand Marketing teams, providing country-specific insights while partnering with local cross-functional partners to deliver objectives.
Key Responsibilities:
- Adapt the global brand strategy for the segment and Country, including leadership of brand foundational tools: brand pyramid, brand positioning, brand architecture, product assortment, value/pricing proposition, and winning aspiration compared to competition.
- Assist the BU CEO in building the long-range strategic plan; lead the team in preparing the annual business plan and gain BU CEO approval.
- Drive the P&L statement through strong financial management, improved profitability targets, cost cutting (when appropriate), and complexity reduction.
- Demonstrated evidence of translating business priorities into brand objectives, strategies, and plans. Understand how to effectively inspire and delight consumers through product performance, pricing, and positioning.
- Successful management of P&Ls, including how to price product to derive maximum value, how to reduce unwanted costs, managing inventory effectively, balancing financial risks, maximizing marketing and promotion expense, and forecasting future performance.
- Generate a 3-Year Innovation Pipeline by leading the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines.
- Develop an omnichannel strategic plan identifying where to play and how to win. Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best-in-class PDPs, etc.
- Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
- Drive impactful omnichannel brand communication understanding and defining the brand personality, key messaging vehicles (on-line and traditional), and brand image guidelines.
- Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives, and impactful packaging graphics/messaging.
- Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the brands.
Required Experience/Qualifications:
- A four-year University degree with a focus on business, marketing, or related field, MBA preferred.
- 10+ years of brand management experience including deep marketing, innovation, and general management experience.
- Minimum 5 years' experience managing a team with the ability to attract and retain top talent; prior experience leading a large team and coaching for continued growth and success.
- Industry experience in CPG and hardlines, with proven ability to be successful with both.
- Prior demonstration of being a brand steward, building and implementing brand architecture, and driving brand value across all consumer channels.
- Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks).
- Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results, and competitor/category actions to drive leadership brand sales.
- Proven success leading and seeking the input of the team, while guiding everyone to be better at what they do and how they perform.
- Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity, and positivity.
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