Data Performance Lead
1 month ago
Hiive LLC: A Fintech Leader
Hiive is a fintech startup that connects buyers and sellers of stock in venture-backed pre-IPO companies. Our industry-leading technology and best-in-class capital markets team make us the fastest-growing marketplace for the stock of "unicorns" on the planet.
Role Overview
We are seeking a Lifecycle Lead to oversee our company's interactions with our rapidly growing user base. This role is perfect for a data-driven marketer who enjoys building systems from the ground up.
Key Responsibilities
- Owning the campaign calendar for mass communications across the company
- Ideating, building, launching, and optimizing always-on campaigns to improve conversion rate
- Building detailed segments across our three core audiences
- Measuring, analyzing, and reporting campaign performance and delivering weekly campaign performance briefs to marketing and exec leadership
- Leveraging and partnering with Product to own marketing automation tools and related technology integrations to increase demand
- Building a feedback loop with our analytics and capital markets team to improve campaign performance
Requirements
- 5+ years of experience in lifecycle and/or email marketing
- Strong analytical skills with the ability to predict future performance
- Prior experience in a high-growth environment
- A willingness to take action and move fast
- Deep experience using Customer.io, Iterable, Braze, or a similar platform
- Fluency in CRMs, specifically SFDC
- Excitement about the mission of Hiive and the future we're creating
Preferred Skills
- Experience in fintech or marketplaces or highly regulated industries a plus
- Ability to write SQL queries to pull insights from our data warehouse
- Experience launching campaigns on SMS, LinkedIn Paid Messaging, Banners, and Web notifications
About Hiive LLC
Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.
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