Chief Marketing Strategist for Regional Economic Development

1 week ago


Edmonton, Alberta, Canada Isarta Full time
About Isarta

Isarta is a not-for-profit corporation founded by 14 municipalities that make up the Edmonton Metropolitan Region. Our focus is on attracting foreign investment, facilitating regional businesses' trade with the world, enhancing our region's global competitiveness, and bringing our region together with a unified voice to attract investors.

The Opportunity

  • We are seeking an experienced Senior Vice President, Brand Marketing, who will lead the development of our communications and marketing strategy, focusing on lead generation for Edmonton Global.

This role involves serving as a steward of the brand, ensuring the brand message permeates all materials and communications. The successful candidate will be responsible for providing strategic direction and operational guidance to the Marketing and Communications team, overseeing a team of two direct reports and several indirect reports focused on communications, marketing, and shareholder engagement.

Key Responsibilities

  • Develop and manage the annual marketing budget; build the communications and marketing calendar.
  • Work with senior leadership to create, develop, and implement the Edmonton Global marketing strategy.
  • Lead the marketing and communications team in developing and disseminating materials to enhance the Edmonton Metropolitan Region value proposition.
  • Maintain, evolve, and manage Edmonton Global's brand strategy across all channels and touchpoints.
  • Align marketing and communications plans with specific lead generation goals.
  • Review and approve marketing materials to ensure consistency in messaging and brand identity.
  • Represent and maintain the Edmonton Global and Edmonton Metro Region brand in all materials and communications.
  • Develop and manage Edmonton Global's brand guidelines and standards.

Requirements

  • University degree in communications, marketing, public relations, business, or a related field.
  • Relevant background in marketing program development, communications, and social media with demonstrated experience at the senior leadership level.
  • Experience in economic development and investment attraction is a strong asset.

What We Offer

  • A competitive salary range of $120,000 - $180,000 per annum.
  • A dynamic work environment with opportunities for professional growth and development.


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