Strategic Marketing Director

3 weeks ago

Toronto, Ontario, Canada BDO Full time

Transforming Business through Innovation



BDO, a leading professional services firm, seeks a visionary Chief Marketing Officer (CMO) to propel its market presence and drive growth.



About the Role

This is an exceptional opportunity for a seasoned marketing leader to join BDO's executive team and spearhead the development of a comprehensive brand, client, and go-to-markets strategy. As CMO, you will be responsible for driving innovation, shaping future trends, and meeting the evolving needs of clients.



Key Responsibilities


  • Strategy Development: Collaborate across the organization to integrate brand, market, target client, and business/service line needs into our marketing activities.
  • Marketing Execution: Lead the development, execution, refinement, and communication of our comprehensive marketing strategy aligned with our mission, vision, and values.
  • Trend Anticipation: Utilize market insights and data to anticipate future trends and market behavior, ensuring our marketing efforts remain agile and responsive.
  • Culture Building: Cultivate a culture of continuous innovation and collaboration within the marketing team, encouraging experimentation and creativity to drive growth and market differentiation.
  • Thought Leadership: Establish yourself as a national thought leader in marketing, shaping the direction of future industry trends and best practices.
  • Team Leadership: Lead a highly effective and efficient marketing team delivering enterprise solutions and impactful employee experiences supported by collaborative internal and external partnerships.
  • Partnerships: Build strategic partnerships and collaborations to amplify our brand presence and influence in the market.
  • Cross-Functional Alignment: Drive cross-functional alignment to ensure cohesive and integrated marketing efforts.
  • Client Needs:
  • Collaborate with stakeholders to identify marketing needs and opportunities, designing and implementing customized marketing programs to drive business growth and revenue.
  • Compliance: Ensure that BDO's marketing programs are compliant with all relevant regulations and laws, such as those related to privacy and inclusion, equity and diversity.
  • Performance Metrics: Define key performance metrics and regularly report on marketing effectiveness, budget utilization, and ROI.
  • Digital Assets: Develop and execute strategies for managing digital assets, including social media platforms and website, to enhance brand presence and engagement.
  • Client Understanding: Utilize data analytics and market research to project a profound understanding of clients' needs and preferences, incorporating client engagement, feedback mechanisms, and satisfaction metrics such as Net Promoter Score (NPS).

    About You

To succeed in this role, you will bring:




  • Leadership Experience: Proven leadership in taking an organization to the next level of growth with demonstrated successful execution while operating in complex and fluid environments with multiple stakeholders.
  • People-Centered Design: Expertise in people-centered design and creating followership and buy-in with your passion.
  • Results-Oriented: A successful record of results leading the marketing function of a large, multi-faceted professional services or comparable organization.
  • Communication Skills: The ability to interpret, prepare, and communicate key messages in a clear, concise, and compelling manner.
  • Data-Driven: A data-driven individual who generates and executes ideas at strategic and tactical levels.
  • Experience: 15+ years of demonstrated experience building, designing, and implementing enterprise-wide client and markets strategies, teams, and programs, five of which are in a strategic leadership capacity.
  • Coaching: A proven ability to lead a high-performing, collaborative team in a fast-paced, service-driven environment.
  • Integrity: Demonstrated highest standards of ethics, integrity, and professionalism.
  • Educational Background: A university degree ideally supplemented by a recognized designation, certification, or Master's/Ph.D.
  • Brand Elevation: A demonstrated track record of successfully building and elevating a brand to top-tier status through strategic positioning, innovative marketing campaigns, and consistent brand messaging across multiple channels.

    About Our Offer

We offer a competitive salary range of $250,000 - $350,000 per year, commensurate with experience, plus benefits and opportunities for professional growth and development.

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