Marketing Communications Manager

5 days ago

Coquitlam, British Columbia, Canada Safe Fleet Full time
About Safe Fleet

At Safe Fleet, we're dedicated to making fleet vehicles and the people around them safer. Our fleet safety platform combines innovative technology, best-in-class products, and a century of fleet expertise to tackle the world's biggest safety challenges.

Our core value is safety above all else. Without it, efficiency and productivity are impossible. We're committed to reducing preventable deaths and injuries in and around fleet vehicles, aiming for a goal of zero accidents.

Job Summary

The Marketing Communications Manager will drive the marketing communications plan for our law enforcement and waste & recycling business units, ensuring all external communications align with our brand, vision, and corporate objectives. This role will develop a deep understanding of market and competitive dynamics, as well as target audience personas, to conceive and develop innovative marketing programs and strategies that drive demand for our products in their respective markets.

Key Responsibilities
  • Provide strategic insight and accountability for the development and execution of Law Enforcement and Waste & Recycling Business Unit Marketing plans, ensuring alignment with PTLW and corporate goals and objectives.
  • Plan and execute multi-channel marketing campaigns to address key target audience segments, ensuring consistent growth and achievement of revenue goals.
  • Write clear creative briefs and campaign plans to contribute to content development, fueling regular communications via social media, email, print and online advertising, video, speaking engagements, company blog and website, tradeshows, and events.
  • Manage campaign deliverables and timelines to ensure all materials (email content, landing pages, sales aids, print and online ads, collateral, videos, and social media posts) are ready on-time and on-budget.
  • Manage and coordinate Marcom projects, public and media relations, and external communications.
  • Contribute key marketing deliverables, including market and competitive research, sales support materials, advertising, events, and promotional strategy, to the Go-To-Market launch process for new products.
  • Manage budget, project plan, and oversee execution of Tradeshow presence for large annual events.
  • Contribute to regular updates to the corporate website and community portal.
  • Assist in company-wide brand consistency and corporate style, monitoring dealer and business partner adherence to corporate brand guidelines, trademarks, and legal standards.
  • Negotiate media and vendor contracts and recommend the best channels to promote Safe Fleet products.
  • Liaise with PR firm and target media outlets to drive coverage of Safe Fleet products and services.
  • Accountable for adherence to annual Marketing budget and expense approval process (monthly reporting).
  • Establish KPIs and metrics to manage marketing program effectiveness and deliver monthly/quarterly marketing results (campaign metrics, KPIs, scorecard, achievement against plan) at team meetings.
  • Direct and manage Marketing Intern activities and output.
Requirements
  • Disciplined self-starter with 5+ years of marketing communications management experience, preferably in a technology B2B environment; experience marketing to Law Enforcement or Waste & Recycling would be an asset.
  • Bachelor's degree or equivalent diploma/experience in business, marketing, or related field.
  • Experience in researching, writing, and delivering marketing proposals and presentations.
  • Highly organized with the ability to manage multiple projects and busy schedules.
  • Excellent oral and written communication, persuasion, diplomatic, and interpersonal skills.
  • Excellent interpersonal, decision-making, and leadership skills.
  • Must be a team player and demonstrate a positive attitude with excellent people skills.
  • Ability to work with minimal supervision.
  • Valid passport is required – occasional travel between the US and Canada.

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