Marketing Director

1 week ago

Brampton, Ontario, Canada Truckpoint Full time

{"h2": "Job Description for Marketing Manager at Truckpoint", "ul": [{"li": "As a Marketing Manager at Truckpoint, you will be responsible for developing and implementing marketing strategies to promote our business services and products."}, {"li": "You will analyze market research data to improve business decisions and activities, and assist in product development to stay ahead of the competition."}, {"li": "Your role will also involve conducting economic or commercial surveys to identify potential markets for our products and services, and developing communication strategies to engage with our target audience."}, {"li": "You will direct the development and maintenance of our organization's Internet and intranet sites, and direct the marketing strategies of our establishments to ensure maximum visibility and reach."}, {"li": "Additionally, you will oversee the preparation of written material for website content, review written material such as reports and press releases, and train staff to ensure they have the necessary skills to succeed in their roles."}, {"li": "You will also be responsible for managing contracts, planning and controlling budget and expenditures, and writing and editing press releases, newsletters, and communications materials."}, {"li": "If you have a passion for marketing and a drive to succeed, we encourage you to apply for this exciting opportunity to join our team at Truckpoint."}], "h2": "Responsibilities", "ul": [{"li": "Analyze market research data to improve business decisions and activities"}, {"li": "Assist in product development"}, {"li": "Conduct economic or commercial surveys to identify potential markets for products or services"}, {"li": "Develop communication strategies"}, {"li": "Direct the development and maintenance of an organization's Internet and intranet sites"}, {"li": "Direct the marketing strategies of establishments"}, {"li": "Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter"}, {"li": "Direct the team on crucial information they should gather and research"}, {"li": "Establish distribution networks for products and services"}, {"li": "Evaluate an organization's Internet presence"}, {"li": "Evaluate the marketing strategies used by establishments"}, {"li": "Oversee the preparation of written material for website content"}, {"li": "Review written material, such as reports, briefs, speeches, presentations and press releases"}, {"li": "Train staff"}, {"li": "Develop promotional materials"}, {"li": "Hire, train, direct and motivate staff"}, {"li": "Manage contracts"}, {"li": "Market business services"}, {"li": "Plan and control budget and expenditures"}, {"li": "Write and edit press releases, newsletter and communications materials"}, {"li": "Direct and evaluate establishments and departments that develop and implement communication strategies and information programs"}, {"li": "Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations"}, {"li": "Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations"}, {"li": "Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services"}, {"li": "Act as spokesperson for an organization"}, {"li": "Advise clients on advertising or sales promotion strategies"}, {"li": "Answer written and oral inquiries"}, {"li": "Assist in the preparation of brochures, reports, newsletters and other material"}, {"li": "Co-ordinate special publicity events and promotions"}, {"li": "Conduct public opinion and attitude surveys"}, {"li": "Initiate and maintain contact with the media"}, {"li": "Supervise office and volunteer staff"}], "h2": "Supervision", "li": "5-10 people", "h2": "Work conditions and physical capabilities", "li": "Attention to detail", "li": "Work under pressure", "h2": "Experience", "li": "1 year to less than 2 years"}

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