TikTok Search Ads Product Development Specialist

2 weeks ago


Vancouver, British Columbia, Canada TikTok Full time
Product Manager Intern

The TikTok Search Ads team is dedicated to serving global advertisers by providing advertising products for marketing on TikTok search. This enables global advertiser brands, products, and services to connect with TikTok search users, ultimately helping advertisers grow their business on TikTok search.

TikTok search is rapidly growing and becoming the preferred search engine for Gen Z and beyond. By offering interesting and useful video search results and engaging ways to discover new products, TikTok is revolutionizing how we discover and engage with content. As a member of our search ads team, you will have the opportunity to shape the future of search and commerce.

We are looking for talented individuals to join us for an internship in 2025. Internships at TikTok aim to provide students with industry exposure and hands-on experience. You will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth.

About the Role

In this role, you will participate in leading search ads product development for TikTok & TikTok Shop search ad demand side (web ads/app ads/lead ads/TikTok shop ads). You will deeply understand advertiser needs, analyze the market and competitors, and design products to provide better customer ROI and satisfaction.

  • Analyze customer feedback and iterate products to improve performance
  • Understand the auction ads system and evolve strategies to improve system efficiency
  • Evolving processes and resources to improve delivery speed and quality

You will also develop a deep understanding of the global advertising market and the needs of search advertisers. Additionally, you will collaborate with R&D, middle platform, platform, PSO, and other teams to advance the project.

Requirements
  • Pursuing a BA/BS degree in Computer Science or related technical field (Mathematics, Statistics) or equivalent practical experience
  • Excellent communication, organizational, and analytical skills
  • Preferred qualifications include experience interning at Internet companies, project practice with data analysis, and technical background
Estimated Salary

$80,000 - $110,000 per year based on location and experience



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