Digital Marketing Strategist
3 days ago
CB Canada
We are seeking a highly skilled Digital Marketing Strategist to join our team in Toronto, ON. As a key member of our marketing department, you will play a crucial role in driving business growth through effective digital marketing strategies.
About the Role:
This is a 12-month assignment that requires a strong understanding of search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing. You will be responsible for developing and executing comprehensive digital marketing plans that align with our business objectives.
Key Responsibilities:
- Execute SEO strategies and projects to acquire customers while successfully achieving ROI goals within the Canadian market.
- Drive and support the execution of strategic initiatives in collaboration with internal and external stakeholders, including design, development, and marketing teams, as well as agencies and vendors to ensure alignment.
- Perform UX-driven and intent-specific keyword research in alignment with business objectives and goals.
- Assist in conducting a variety of independent audits and assessments to review and analyze strategic areas in need of improvement, including content marketing, technical SEO, Core Web Vitals, on-page SEO, and digital PR.
- Recommend optimizations of website content, such as products, calculators, blogs, help topics, etc., and make data-driven recommendations for net new opportunities.
- Review technical SEO issues and recommend fixes.
- Write SEO-related copy, such as titles and descriptions, or data, such as schema markup.
- Manage day-to-day short-term SEO tasks, as well as long-term projects.
- Support other SEO initiatives where needed.
Requirements:
- 1-2 years of direct experience with all aspects of SEO (on-page, technical, outreach, etc.) with proven and measurable success with mid-market or enterprise websites.
- Strong UX mentality and strategize as well as execute with always having the user in mind.
- Adept at working in a highly collaborative, lean, agile environment.
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