Marketing Manager

1 month ago

Toronto, Ontario, Canada Lyft Full time

At Lyft, our mission is to revolutionize transportation by creating a seamless and enjoyable experience for our users. To achieve this, we need a talented Marketing Manager to lead our brand development efforts.

The ideal candidate will have a proven track record of developing and executing successful marketing campaigns that drive business growth and customer engagement. As a Marketing Manager, you will be responsible for managing cross-functional teams, developing go-to-market strategies, and overseeing daily operations and budgets.

Key Responsibilities:

  • Develop and execute marketing programs that drive business growth and customer engagement
  • Manage cross-functional teams to concept and execute marketing campaigns
  • Oversee daily operations and budgets for marketing programs
  • Develop go-to-market strategies and executional plans for marketing programs
  • Manage all aspects of broad awareness campaigns, including digital, video, out-of-home, and radio
  • Own performance reporting in coordination with internal media teams and agencies

Requirements:

  • 5+ years of relevant work experience in advertising or marketing, with a proven ability to manage large-scale marketing campaigns
  • Background working with traditional and digital media
  • Experience operating within complex organizations with many stakeholders, ideally including decentralized HQ/field marketing dynamics
  • Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns/priorities simultaneously
  • Outstanding communication and problem-solving skills with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
  • Understanding of KPIs and campaign performance metrics across marketing channels

Benefits:

  • Extended health and dental coverage options, along with life insurance and disability benefits
  • Mental health benefits
  • Family building benefits
  • Access to a Health Care Savings Account
  • 15 days paid time off, with an additional day for each year of service
  • 4 Floating Holidays each calendar year prorated based on date of hire
  • 10 paid sick days per year regardless of province
  • 18 weeks of paid parental leave

Lyft is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all employees. Accommodations for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.

This role will be in-office on a hybrid schedule, with the flexibility to work from anywhere for up to 4 weeks per year.

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