Data Insights Specialist
3 days ago
The CRM Analyst plays a pivotal part in driving business growth through data-driven decision-making. As a CRM Analyst, you will be responsible for analyzing CRM initiatives and database progression, developing and executing operational dashboards, and providing actionable insights to stakeholders.
Job Description:
In this role, you will:
- Analyze CRM initiatives: Develop and execute all operational dashboards required to analyze CRM initiatives and database progression;
- Support the CRM team: Develop and execute ad hoc analysis under the guidance of the CRM Manager and the overall CRM team in planning objectives and acting as a first contact for the field and other departments;
- Email marketing campaigns: Prepare and implement all segments for email marketing campaigns via SQL queries;
- Automated journeys: Implement & optimize automated journeys in collaboration with the Marketing automation team and the CRM Manager;
- CRM events coordination: Maintain event tracking; Coordinate mailings for all email campaigns including development of segments and deliverables to the E-Commerce team;
- Long term customer analysis: Participate in long term customer analysis of the CRM team by helping the CRM Manager in extracting data and executing primary analysis;
- Data extraction and reporting: Develops, executes and optimizes the weekly process to extract data for marketing reports and data revenue reports.
Qualifications:
To be successful in this role, you will need:
- Education: College or University Degree in Mathematics, Economics, IT or related field of study;
- Skills: Strong analytical skills and solid expertise to dig in data and convert data into actionable knowledge; Knowledge of SQL and Excel; Minimum 2 years' experience as an analyst; Bilingualism.
What We Offer:
We offer a competitive benefits package, including a hybrid work environment, paid time off, flexible days, vacation, additional benefits, opportunities for advancement, and tuition reimbursement. You will also receive a 50% discount at all Reitmans (Canada) Limited brands and a generous employee referral policy.
About Us:
Reitmans (Canada) Limited is a leading Canadian fashion retailer with hundreds of stores across Canada. We are committed to a diverse and inclusive workplace for all our employees, where everyone has a voice and can make a real difference.
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